Stratrix
On the Record · Omnicom

Omnicom acquisitions, on the record

The businesses Omnicom bought and sold, as its annual reports describe them, with the cash it reported paying for acquisitions each year and every deal filing since 2016.

Deals its annual reports describe

BusinessDealWhenValue
Flywheel Digital, the digital commerce business of Ascential plc
Word for word“As described in Note 5 to the consolidated financial statements, on January 2, 2024, we acquired Flywheel Digital, the digital commerce business of Ascential plc, for a net cash purchase price of approximately $845 million.” 10-K for 2023
agreed acquisitionJanuary 2, 2024approximately $845 million
six acquisitions (not named in the filing)
Word for word“In 2023, we completed six acquisitions that increased goodwill by $ 340.0 million.” 10-K for 2023
acquisitionIn 2023—
our businesses in Russia
Word for word“For the year ended December 31, 2022, operating expenses included $113.4 million of charges recorded in the first quarter of 2022, as well as an additional net income tax charge of $4.8 million, related to the disposition of our businesses in Russia, which reduced net income - Omnicom Group Inc. by $118.2 million and diluted net income per share - Omnicom Group Inc. by $0.57 (see Note 15 to the consolidated financial statements).” 10-K for 2023
divestiturefirst quarter of 2022—
a business in the Advertising & Media discipline
Word for word“For the year ended December 31, 2021, operating expenses were favorably impacted by the $50.5 million gain recorded in connection with the disposition in the Advertising & Media discipline.” 10-K for 2023
divestitureFor the year ended December 31, 2021—
The Interpublic Group of Companies, Inc. (IPG)
Word for word“On December 8, 2024, Omnicom entered into an Agreement and Plan of Merger, or the Merger Agreement, by and among Omnicom, EXT Subsidiary Inc., a direct wholly owned subsidiary of Omnicom, or Merger Sub, and IPG, pursuant to which, subject to the terms and conditions of the Merger Agreement, Merger Sub will merge with and into IPG, or the Merger, with IPG surviving the Merger as a wholly owned subsidiary of Omnicom.” 10-K for 2024
agreed acquisitionOn December 8, 2024—
The Interpublic Group of Companies, Inc. (IPG)
Word for word“On November 26, 2025 (the “Closing Date”), Omnicom completed its Merger with IPG (the “Merger”). ” 10-K for 2025
mergerOn November 26, 2025—
Flywheel Digital
Word for word“Our U.S. revenue in our Precision Marketing discipline benefited from the acquisition of Flywheel Digital in January 2024 and acquisitions completed in the second half of 2023 within our Public Relations discipline, partially offset by dispositions in the Execution & Support discipline during the first half of 2023.” 10-K for 2025
acquisitionJanuary 2024—
As filedReported in the company's financial data (XBRL), each linked to its filing
Fiscal year endedCash paid for acquisitions (net of cash acquired)Goodwill from acquisitions
2016-12-31—$538.5 million
2017-12-31—$65.3 million
2018-12-31—$422.6 million
2019-12-31—$47.4 million
2020-12-31—$82.4 million
2021-12-31—$285.9 million
2022-12-31—$268.4 million
2023-12-31$93.3 million$340 million
2024-12-31$902.1 million$784 million
2025-12-31−$1.08 billion$7.7 billion

Deal filings since 2016

Read from Omnicom’s annual reports (10-K for 2025, 10-K for 2024, 10-K for 2023) and the financial data it files with the SEC, as of 2026-02-20. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.