Company profile
- Industry
- Men's grooming products
- Founded
- 1937
- Headquarters
- Cincinnati, United States
- Ownership
- Owned by Procter & Gamble
Profiles are auto-generated and infrequently updated.
Decisions on record
One verified Decision Record on Old Spice, and the casebook each one belongs to.
| Fork date | Decision type | What Old Spice chose | Where it stood | The story | Casebook |
|---|---|---|---|---|---|
| 2010 | The Turnaround | Target female buyers | up 11% over the prior 12 months (2010) | Read the story → | The Turnaround Casebook → |
Run one of these yourself
The decisions Old Spice faced, as kits you can run.
Each pack takes one of these decisions and gives you the framework, a deck for the room, a model that resolves to one number, and the sourced cases behind it. $499, one-time.