On the Record · Netflix
Netflix competitors, on the record
The companies Netflix names as competitors in its annual reports, 2022 to 2025, and the companies that name Netflix, each with the sentence and the filing.
Who Netflix names
| Company | Named in |
|---|---|
| Amazon | 2022, 2023, 2024, 2025 |
In its own words
Amazon
Word for word“While the retail side of Amazon competes with us, we do not believe that Amazon will use the AWS operation in a manner to gain competitive advantage against our service, although if it were to do so it could harm our business.” 10-K for 2025
Who names Netflix
Companies whose own annual reports name Netflix as a competitor.
Word for word“Increased competition from additional entrants into the market for development and production of original programming, such as Netflix, Apple TV+, and Prime Video, has increased our programming content costs.” 10-K for 2025
Word for word“Competition in the broadcast sector with HOT and more recently with Cellcom and Partner TV, and including the ability to subscribe to Netflix and Amazon Prime Video directly, requires DBS to constantly invest in attracting and retaining customers, and dealing with high subscriber churn rates between the companies.” 20-F for 2019
Word for word“While not an area of strategic focus for us, our video business also faces substantial and increasing competition from other forms of in-home and mobile entertainment, including, among others, Amazon Prime Video, Apple TV+, Disney+, HBO Max, Hulu, Netflix, Paramount+, Peacock, YouTube TV and an increasing number of new entrants who offer OTT video programming, including many traditional programmers.” 10-K for 2025
Word for word“These product offerings include, but are not limited to: Netflix, Hulu, Apple+, Prime Video, YouTube TV, Disney+, ESPN+, Paramount + , Max, STARZ, Peacock, Fubo, Philo and Tubi and certain bundles of these offerings.” 10-K for 2024
Word for word“These product offerings include, but are not limited to: Netflix, Hulu, Apple+, Prime Video, YouTube TV, Disney+, ESPN+, Paramount+, Max, STARZ, Peacock, Fubo, Philo and Tubi and certain bundles of these offerings.” 10-K for 2024
Word for word“Our pay-TV companies face competition from IPTV, AVOD or over-the-top (“OTT”) providers such as Netflix, Disney+, Claro Video, Prime Video (Amazon), HBO Max, Apple TV+ and YouTube among others, as well as from other pay-TV operators such as Dish México, Total Play, Megacable and other cable television companies.” 20-F for 2025
Word for word“DBS’s main competitors are HOT, which was declared a monopoly in the multi-channel television broadcasting sector and holds the largest share of the market, Cellcom, which holds the largest share of the market among the players that do not have broadcasting licenses, as well as Partner and Netflix.” 20-F for 2018
Word for word“These competitors, including Netflix, Hulu and Amazon Prime Video, typically offer their SVOD services at prices significantly lower than our video service.” 10-K for 2018
Word for word“This competition originates from various sources, including Netflix, Hulu, Disney+, Apple TV, YouTube TV, Amazon Prime, Sling TV, DirecTV (including its streaming service), and emerging specialized sports platforms.” 10-K for 2025
Word for word“● Providers of Other Entertainment . Television service providers face competition from alternative methods of distributing and receiving television signals and from other sources of entertainment such as live sporting events, movie theatres and home video products, including digital recorders, OTT content providers, such as Netflix, Amazon Prime Video, Disney+ and Apple TV+, Blu-ray players and video games.” 20-F for 2021
Word for word“Furthermore, our IPTV and cable TV services are facing an increasing level of competition from global operators of online video streaming platforms, such as YouTube, Netflix, Disney Plus and Apple TV, leading domestic video streaming platforms such as TVING, Coupang Play, Wavve (which is seeking to merge with TVING pursuant to a memorandum of understanding entered into in December 2023) and Watcha, and the video contents offered by leading domestic and global internet search, communications and social media platforms including NAVER, Kakao and Instagram, as such services continue to become increasingly popular to serve as a substitute to traditional television programming.” 20-F for 2025
Word for word“Social media platforms like Facebook, Instagram and X, along with streaming giants like YouTube, Netflix, and Amazon Prime Video, dominate consumer attention.” 10-K for 2025
Word for word“Flow also considers OTT internet video system providers such as Netflix, Disney+, Prime Video and On Video, among others, as competitors.” 20-F for 2025
Word for word“FX and FXX face competition from a number of basic cable and pay television programming services, such as USA Network (“USA”), TNT, Spike TV, HBO and Showtime, as well as free-to-air broadcast networks, and Internet subscription and rental services such as Netflix and Amazon, and free-to-consumer video sharing websites such as YouTube, that provide programming that targets the same viewing audience as FX and FXX.” 10-K for 2018
Word for word“Further, competition from additional entrants into the market for development and production of original programming, such as Amazon, Apple, Facebook, Hulu, Netflix and YouTube, continues to increase.” 10-K for 2019
Word for word“We also face potential competition from in-house solutions and non-traditional media service providers, such as Facebook, Amazon, Apple, Netflix and Google, and, if they increase their focus on sports-related content, including through over-the-top, or OTT, platforms, we may find it difficult to compete, particularly as some of the potential competition has greater financial, technical and other resources than we do.” 20-F for 2019
Word for word“Broadly, we compete for users and creators with companies in the following categories: • social media platforms, such as Instagram, Pinterest, Snap, Facebook, YouTube, TikTok and Twitch; • over-the-top platforms, such as Comcast, Disney and ViacomCBS; • gaming companies, such as Activision Blizzard (subsidiary of Microsoft), Electronic Arts, Take-Two, Valve, Unity and Zynga; and • video streaming services, such as Netflix.” 10-K for 2025
Read from Netflix’s annual reports (10-K for 2025, 10-K for 2024, 10-K for 2023, 10-K for 2022) and the financial data it files with the SEC, as of 2026-01-23. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.