Morningstar competitors, on the record
The companies Morningstar itself names as competitors in its annual reports, 2023 to 2025, each with the sentence it appears in and the filing it came from.
Who Morningstar names
| Company | Named in |
|---|---|
| abrdn | 2025 |
| Aviva | 2025 |
| Beauhurst | 2025 |
| BlackRock | 2025 |
| Bloomberg | 2025 |
| Bloomberg Indices | 2025 |
| Brooks Macdonald | 2025 |
| CapIntel | 2025 |
| Capital Group | 2025 |
| Clark Capital | 2025 |
| E*Trade | 2025 |
| Edelman Financial Engines | 2025 |
| Elston | 2025 |
| eVestment Alliance | 2025 |
| FactSet | 2025 |
| FE fundinfo | 2025 |
| Fidelity | 2025 |
| Fitch Ratings | 2025 |
| FTSE Russell | 2025 |
| ISS STOXX | 2025 |
| Kroll Bond Rating | 2025 |
| Kwanti | 2025 |
| LGT Wealth Management | 2025 |
| Lonsec | 2025 |
| LSEG (Refinitiv) | 2025 |
| Moody’s Ratings | 2025 |
| MSCI | 2025 |
| Nitrogen | 2025 |
| Nucleus | 2025 |
| Parmenion | 2025 |
| Preqin | 2025 |
| Russell | 2025 |
| S&P Dow Jones Indices | 2025 |
| S&P Global | 2025 |
| S&P Global Market Intelligence | 2025 |
| S&P Global Ratings | 2025 |
| Schwab | 2025 |
| Tatton | 2025 |
| YCharts | 2025 |
In its own words
abrdn, Aviva, Nucleus, Parmenion
Word for word“• Our key competitors for the Morningstar International Wealth Platform include abrdn, Aviva, Nucleus, and Parmenion.” 10-K for 2025
Beauhurst, Preqin, S&P Global Market Intelligence
Word for word“Key competitors include Beauhurst, FactSet, MSCI, Preqin (a division of BlackRock), Refinitiv, S&P Global Market Intelligence, and smaller or specialized data providers.” 10-K for 2025
BlackRock, Capital Group, Clark Capital
Word for word“Our key model portfolio offering competitors are BlackRock, Capital Group, and Clark Capital in the US.” 10-K for 2025
Bloomberg, eVestment Alliance
Word for word“Its key global competitors are Bloomberg, eVestment Alliance, FactSet Research System’s Cognity and SPAR, and LSEG's (Refinitiv) Eikon.” 10-K for 2025
Bloomberg Indices, FTSE Russell, S&P Dow Jones Indices
Word for word“Key industry competitors include Bloomberg Indices, FTSE Russell, MSCI, and S&P Dow Jones Indices.” 10-K for 2025
Brooks Macdonald, Elston, LGT Wealth Management, Lonsec, Russell, Tatton
Word for word“We face competition from Brooks Macdonald, LGT Wealth Management, and Tatton in EMEA, and Elston, Lonsec, and Russell in Australia.” 10-K for 2025
CapIntel, FactSet, Kwanti, Nitrogen, YCharts
Word for word“Competitors for Morningstar Advisor Workstation include CapIntel, FactSet, Kwanti, Nitrogen (formerly known as Riskalyze), and YCharts.” 10-K for 2025
E*Trade, Fidelity, Schwab
Word for word“Markets and Competition Morningstar.com primarily competes with trading platforms that concurrently offer research and investing advice, such as E*Trade, Fidelity, and Schwab.” 10-K for 2025
Edelman Financial Engines
Word for word“Our competitors vary by product and include: • Managed accounts: Edelman Financial Engines, Fidelity, and SMART • Fiduciary services: Envestnet, Leafhouse, Mesirow Financial, and Wilshire • Custom models: Retirement plan consulting firms Revenue Model Pricing is asset-based and depends on the level of services offered (including the degree of fiduciary responsibility Morningstar Retirement is assuming under the Employee Retirement Income Security Act, or ERISA), the number of participants, the level of systems integration required, total AUMA, and the availability of competing products.” 10-K for 2025
FE fundinfo, LSEG (Refinitiv)
Word for word“Our key global competitors include: • FE fundinfo and LSEG (Refinitiv) for mutual fund data.” 10-K for 2025
Fitch Ratings, Kroll Bond Rating, Moody’s Ratings, S&P Global Ratings
Word for word“Morningstar Credit's competitors include Fitch Ratings, Kroll Bond Rating, Moody’s Ratings, and S&P Global Ratings.” 10-K for 2025
ISS STOXX, MSCI, S&P Global
Word for word“Key competitors for Morningstar Sustainalytics include ISS STOXX, MSCI, and S&P Global.” 10-K for 2025
Read from Morningstar’s annual reports (10-K for 2025, 10-K for 2024, 10-K for 2023) and the financial data it files with the SEC, as of 2026-02-13. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.