Company profile
SEC EDGAR ↗- Industry
- Security Brokers, Dealers & Flotation Companies
- Listed
- NYSE: MS
- Incorporated
- DE
- Headquarters
- New York, NY
- Fiscal year end
- Dec 31
Financials
FY2014- Revenue
- $34.3B
- Net income
- $3.47B
- Total assets
- $801.5B
| Fiscal year | Revenue | Net income | Total assets |
|---|---|---|---|
| FY2014 | $34.3B | $3.47B | $801.5B |
| FY2013 | $32.5B | $2.93B | $832.7B |
| FY2012 | $26.2B | $68.0M | $781.0B |
| FY2011 | $32.2B | $4.11B | $749.9B |
| FY2010 | $31.2B | $4.70B | $807.7B |
| FY2009 | $23.3B | $1.35B | $771.5B |
Reported fiscal years from SEC filings (10-K) — SEC EDGAR ↗. Stratrix is a strategy publication, not a real-time financial data service.
Decisions on record
One verified Decision Case on Morgan Stanley, and the casebook each one belongs to.
| Fork date | Decision type | What Morgan Stanley chose | Where it stood | The story | Casebook |
|---|---|---|---|---|---|
| 2009 | The Turnaround | Pivot to fee-based wealth | full-year 2024 brought in $251 billion, still short of the $1 trillion-per-three-years pace (2024) | Read the story → | The Turnaround Casebook → |
Videos on Morgan Stanley
The decisions Morgan Stanley faced, as kits you can run.
Each pack takes one of these decisions and gives you the framework, a deck for the room, a model that resolves to one number, and the sourced cases behind it. $499, one-time.
The analyses
Tools to try
- Ansoff move finderFramework: Ansoff Matrix
- Business model canvas builderFramework: Business Model Canvas
- Change readiness checkFramework: Kotter's 8-Step Change Model
- Five Forces scorerFramework: Porter's Five Forces
- SMART goal builderFramework: SMART Goals
- SWOT builderFramework: SWOT Analysis
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The defining moves in business, and what they teach, as they publish.