Company profile
SEC EDGAR ↗- Industry
- Security Brokers, Dealers & Flotation Companies
- Listed
- NYSE: MS
- Incorporated
- DE
- Headquarters
- New York, NY
- Fiscal year end
- Dec 31
Financials
FY2014- Revenue
- $34.3B
- Net income
- $3.47B
- Total assets
- $801.5B
| Fiscal year | Revenue | Net income | Total assets |
|---|---|---|---|
| FY2014 | $34.3B | $3.47B | $801.5B |
| FY2013 | $32.5B | $2.93B | $832.7B |
| FY2012 | $26.2B | $68.0M | $781.0B |
| FY2011 | $32.2B | $4.11B | $749.9B |
| FY2010 | $31.2B | $4.70B | $807.7B |
| FY2009 | $23.3B | $1.35B | $771.5B |
Reported fiscal years from SEC filings (10-K) — SEC EDGAR ↗. Stratrix is a strategy publication, not a real-time financial data service.
Decisions on record
One verified Decision Record on Morgan Stanley, and the casebook each one belongs to.
| Fork date | Decision type | The story | Casebook |
|---|---|---|---|
| 2009 | The Turnaround | Read the story → | The Turnaround Casebook → |
Run one of these yourself
The decisions Morgan Stanley faced, as kits you can run.
Each pack takes one of these decisions and gives you the framework, a deck for the room, a model that resolves to one number, and the sourced cases behind it. $499, one-time.
The analyses
The Crisis Response · Crisis & Reinvention
The Fed Stabilized Morgan Stanley Eight Days Before Japan's $9 Billion Arrived
The legend says a $9 billion Japanese investment rescued Morgan Stanley in 2008. But the Fed had already made it a bank holding company eight days before the deal was announced. MUFG bolstered a firm the government had already stabilized — backstopped by tens of billions in emergency lending.
8 min
The Turnaround · Crisis & Reinvention
Morgan Stanley Spent 16 Years Becoming Boring on Purpose. It Worked.
Everyone calls it a post-2008 pivot to wealth management. But the move began before James Gorman was even CEO, took three transactions across 16 years, and lifted the firm's pre-tax profit mix from roughly a quarter to a majority. The catch: the margin and asset targets are still running behind.
8 min