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Every argument about reversing a position has the same shape. Somebody produces the cost of turning — the write-offs, the exit fees, the retooling, the customers a broken promise takes with it — and it is a large number on a single slide. Nobody produces the cost of holding, because it is paid every period and spread across a business that also does other things. So the room compares a large visible number against nothing, and holds. That is not a failure of nerve but a failure of accounting: the position was never up for decision, so its run cost was never on a line of its own. This pack separates it, prices the destination, and puts both paths on one horizon — returning how many years turning still beats holding, and what the first of those years costs. It stops on two conditions: the cost of holding has never been separated, and the destination has never been priced.
The test that runs through every file
What holding a position costs every period, against what turning costs once. It is the argument in the deck, it becomes the wizard’s axes, it drives the model’s inputs, and it reappears as lines on the checklist. That is what makes 16 files a product rather than 16 documents.
The model resolves to one number you can negotiate with: The window — how long turning still beats holding, and the price of a year of it. It ships blank and worked, and every input is a named cell rather than a figure buried inside a formula, so the number arrives with its assumptions attached rather than on its own authority.
What is in the Reversals Strategy Pack
- Foundations. The framework: the asymmetry, the window, why the word chosen at commitment sets the price of leaving, and the two halts.
- Concept deck. Twenty-one slides for the board or strategy session, with the sourced reversals and what each does not establish.
- Decision wizard. Eight scored questions returning the band, the weakest answer, and either of the two halt conditions.
- U-turn model. Eleven whole years of delay across the columns, the gain from turning now, the window, and what a year of waiting costs.
- Strategies and tactics. The moves inside the window, at its edge, when holding wins and when turning wins at every delay — plus four ways to make a commitment cheaper to leave.
- Case studies. Nine sourced reversals read through what was held, what turning cost and how long it took — one took 79 days and one thirteen years.
- Fit worksheet. The single page of record: the run cost, the destination, the promise in its actual words, the window, and who can call it.
- Roadmap template. Five phases with gates and owners, the assumptions register, a trigger and an annual reporting line.
- Practitioner manual. Separating the run cost, arguing the horizon, pricing a promise, the board paper, six failure modes and their indicators.
- Field checklist. The one-pager that survives outside the binder.
- About the package. What each file does and the order in which to run them.
An honest note on fit
This is a kit for running a decision, not a research report and not a course. It is worth buying if a real decision is in front of you and you would otherwise start from a blank page. It is not worth buying to read.
Worked examples use an explicitly fictional business, labeled on every file that contains one, with numbers tuned to teach rather than to flatter — each worked case is built so that the decision does not simply come out well, and so that what settles it is the test the pack exists to run. A worked example where everything works is a brochure. The price excludes customization, implementation and support, and where the pack reasons beyond its evidence it says so on the page.
Questions
- What is the Reversals Strategy Pack?
- The Reversals Strategy Pack is a decision-support kit for one question: When do you reverse a position, and what does a year of waiting cost? It contains 16 files — foundations, concept deck, decision wizard, u-turn model, strategies and tactics, case studies, fit worksheet, roadmap template, practitioner manual, field checklist, about the package — built around a single organizing test: what holding a position costs every period, against what turning costs once. It is what a leadership team uses to run the decision and leave a record of what they assumed, rather than a report about the topic.
- Who is the Reversals Strategy Pack for?
- Anyone who has to make this call and answer for it: an operator or owner facing the decision, the executive team running it, the board or investor testing the reasoning, or an adviser who would otherwise build the framework from a blank page. It is worth buying when a real decision is in front of you. It is not worth buying to read.
- What is in the Reversals Strategy Pack?
- 16 files in Word, PDF, PowerPoint and Excel: Foundations (Word + PDF) — The framework: the asymmetry, the window, why the word chosen at commitment sets the price of leaving, and the two halts. Concept deck (PowerPoint + PDF) — Twenty-one slides for the board or strategy session, with the sourced reversals and what each does not establish. Decision wizard (Excel) — Eight scored questions returning the band, the weakest answer, and either of the two halt conditions. U-turn model (Excel, blank and worked) — Eleven whole years of delay across the columns, the gain from turning now, the window, and what a year of waiting costs. Strategies and tactics (Word) — The moves inside the window, at its edge, when holding wins and when turning wins at every delay — plus four ways to make a commitment cheaper to leave. Case studies (Word) — Nine sourced reversals read through what was held, what turning cost and how long it took — one took 79 days and one thirteen years. Fit worksheet (Word, blank and worked) — The single page of record: the run cost, the destination, the promise in its actual words, the window, and who can call it. Roadmap template (Word) — Five phases with gates and owners, the assumptions register, a trigger and an annual reporting line. Practitioner manual (Word + PDF) — Separating the run cost, arguing the horizon, pricing a promise, the board paper, six failure modes and their indicators. Field checklist (PDF) — The one-pager that survives outside the binder. About the package (PDF) — What each file does and the order in which to run them.
- What number does the Reversals Strategy Pack produce?
- The window — how long turning still beats holding, and the price of a year of it. The model ships blank and worked, and every input is a named cell rather than a figure buried inside a formula, so the number you take into a room arrives with its assumptions attached and can be argued with rather than merely believed.
- How is the Reversals Strategy Pack delivered?
- As a single download of all 16 files, immediately after payment, with the same link sent by email. It can be downloaded 3 times and the link is valid for 30 days. There is nothing to install and no account to keep.
- How much does the Reversals Strategy Pack cost, and is it a subscription?
- $499, one-time. It is not a subscription and there is nothing to cancel. Where the pack is revised within 180 days of your purchase, the new release is yours. The price does not include customization, implementation help or support.
- Are the worked examples in the Reversals Strategy Pack real companies?
- The case studies are real, sourced and dated, and each one states what its evidence does not establish. The worked model, wizard and worksheet use an explicitly fictional business, labeled as such on every file that contains one. A worked model needs roughly fifteen populated inputs; for a real company you would have public figures for perhaps four, and the rest would be estimates wearing the authority of a spreadsheet.