On the Record · Mattel
Mattel competitors, on the record
The companies Mattel itself names as competitors in its annual reports, 2023 to 2025, each with the sentence it appears in and the filing it came from.
Who Mattel names
| Company | Named in |
|---|---|
| Hasbro | 2025 |
| LEGO | 2025 |
| Spin Master | 2025 |
| The Pokémon Company | 2025 |
In its own words
Hasbro, LEGO, Spin Master, The Pokémon Company
Word for word“The North America segment competes with several large toy companies, including Hasbro, LEGO, The Pokémon Company, and Spin Master, as well as many smaller toy companies, and digital games, interactive entertainment, and consumer electronic companies, which increasingly compete for children's, families', and adults' discretionary spending and time.” 10-K for 2025
Read from Mattel’s annual reports (10-K for 2025, 10-K for 2024, 10-K for 2023) and the financial data it files with the SEC, as of 2026-02-23. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.