Company profile
SEC EDGAR ↗- Industry
- Services-Business Services, NEC
- Listed
- Nasdaq: LYFT
- Incorporated
- DE
- Headquarters
- San Francisco, CA
- Fiscal year end
- Dec 31
Financials
FY2025- Revenue
- $5.90B
- Net income
- $2.84B
- Total assets
- $9.03B
| Fiscal year | Revenue | Net income | Total assets |
|---|---|---|---|
| FY2025 | $5.90B | $2.84B | $9.03B |
| FY2024 | $5.37B | $22.8M | $5.44B |
| FY2023 | $4.12B | −$340.3M | $4.56B |
| FY2022 | $3.81B | −$1.58B | $4.56B |
| FY2021 | $2.96B | −$1.01B | $4.77B |
| FY2020 | $2.21B | −$1.75B | $4.68B |
Reported fiscal years from SEC filings (10-K) — SEC EDGAR ↗. Stratrix is a strategy publication, not a real-time financial data service.
Decisions on record
3 verified Decision Records on Lyft, and the casebook each one belongs to.
| Fork date | Decision type | The story | Casebook |
|---|---|---|---|
| 2021 | The Counterfactual | Read the story → | The Counterfactual Casebook → |
| 2023 | The Pricing Lens | Read the story → | The Pricing Lens Casebook → |
| 2024 | Cannibalization Choice | Read the story → | Cannibalization Choice Casebook → |
Run one of these yourself
The decisions Lyft faced, as kits you can run.
Each pack takes one of these decisions and gives you the framework, a deck for the room, a model that resolves to one number, and the sourced cases behind it. $499, one-time.
Decision ForksThe CannibalizationShould you launch the thing that takes revenue from your best business?See the pack →Decision ForksThe Road Not TakenWhat did the decision you did not take actually cost?See the pack →Business ModelThe Pricing Model ChangeWhat does changing how you charge cost before it starts paying?See the pack →
The analyses
The Cannibalization Choice · Growth & Portfolio
Lyft Sold Self-Driving for ~$515M and Kept Only the Bikes That Make Money
The story is that Lyft fled micromobility and autonomy in defeat. The filings say otherwise: it sold self-driving for ~$515M in capital, killed the dockless modes that bled cash, and went all-in on docked bikeshare for a projected ~$20M annual profit improvement.
7 min
The Counterfactual · Decision Forks
Lyft Finally Made a Profit. It Also Proved It Can Never Catch Uber.
In 2024 Lyft earned its first GAAP profit ever - $22.8M on $5.8B of revenue. The same year, Uber booked roughly 10x Lyft's gross bookings. The discipline is real. The escape isn't: Lyft sold off every lever that could have changed the math.
8 min
The Pricing Play · Business Model
With 24% of the Market, Lyft Fights Its Rideshare War on a Feeling About Price
Everyone thinks Lyft is the rideshare app that ditched surge. Its own CEO says the opposite: PrimeTime 'won't ever completely go away.' The real story is a company with 24% of the market using a feeling about price to fight a war it's actually losing on take rate.
8 min
The Pricing Play · Business Model
Lyft Renamed Surge, Then Suppressed It: The Bet Behind 945.5 Million Rides
Everyone thinks Lyft was the ethical no-surge alternative. It always had surge - it just called it Prime Time. The real shift came in 2023, when Lyft started suppressing surge on purpose, betting that more rides at lower yield beats squeezing more from each one. In 2025 it ran 945.5 million rides.
8 min