The Turnaround · Crisis & Reinvention
How Lego Almost Died by Forgetting What It Was - and Came Back as the World's Top Toymaker
By 2003, the most beloved toy brand on earth was nearly bankrupt. It had chased growth into theme parks, clothing, video games, and tens of thousands of new parts - everywhere except the plastic brick. The turnaround is a masterclass in a counterintuitive truth: sometimes saving a company means doing less, not more.
7 min