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Turnaround plans are lists, and every item on a list adds something or costs less. Ask of each line whether it reduces revenue this year and in most plans the answer is no every time — which makes the document a cost program wearing a turnaround's name, because every recovery in this pack's sourced set gave up revenue it already had. This pack counts what the plan surrenders, converts a list nobody can disagree with into a claim somebody can be wrong about, and separates the year reported revenue comes back from the later year the plan pays — because only the first is being watched. It stops on two conditions: nothing in the plan reduces this year's revenue, and nobody has asked how many years of a worse number this company will sit through.
The test that runs through every file
Whether any line in the plan reduces this year's revenue. It is the argument in the deck, it becomes the wizard’s axes, it drives the model’s inputs, and it reappears as lines on the checklist. That is what makes 16 files a product rather than 16 documents.
The model resolves to one number you can negotiate with: The break-even replacement multiple — what each dollar the plan gives up has to come back as. It ships blank and worked, and every input is a named cell rather than a figure buried inside a formula, so the number arrives with its assumptions attached rather than on its own authority.
What is in the Turnaround Strategy Pack
- Foundations. The framework: the surrender ratio, the break-even multiple, the two recovery years, the runway, and the two halts.
- Concept deck. Twenty-one slides for the board or leadership session, with the sourced turnarounds and what each does not establish.
- Decision wizard. Eight scored questions returning the band, the weakest answer, and either of the two halt conditions.
- Surrender model. Ten years of the plan against doing nothing, the break-even replacement multiple, the trough and both recovery years.
- Strategies and tactics. The moves at each of three positions, four ways to buy runway, and five that look like a turnaround and are not.
- Case studies. Nine sourced turnarounds read through what each gave up — from a halved parts catalog to a company that surrendered nothing.
- Fit worksheet. The single page of record: the surrender, the multiple, the trough, the runway, and who may stop it.
- Roadmap template. Five phases with gates and owners, the assumptions register, stop criteria and a quarterly reporting line.
- Practitioner manual. Counting the surrender, getting the runway, the board paper, six failure modes and the indicators that show first.
- Field checklist. The one-pager that survives outside the binder.
- About the package. What each file does and the order in which to run them.
An honest note on fit
This is a kit for running a decision, not a research report and not a course. It is worth buying if a real decision is in front of you and you would otherwise start from a blank page. It is not worth buying to read.
Worked examples use an explicitly fictional business, labeled on every file that contains one, with numbers tuned to teach rather than to flatter — each worked case is built so that the decision does not simply come out well, and so that what settles it is the test the pack exists to run. A worked example where everything works is a brochure. The price excludes customization, implementation and support, and where the pack reasons beyond its evidence it says so on the page.
Questions
- What is the Turnaround Strategy Pack?
- The Turnaround Strategy Pack is a decision-support kit for one question: Is this plan a turnaround, and can it be finished? It contains 16 files — foundations, concept deck, decision wizard, surrender model, strategies and tactics, case studies, fit worksheet, roadmap template, practitioner manual, field checklist, about the package — built around a single organizing test: whether any line in the plan reduces this year's revenue. It is what a leadership team uses to run the decision and leave a record of what they assumed, rather than a report about the topic.
- Who is the Turnaround Strategy Pack for?
- Anyone who has to make this call and answer for it: an operator or owner facing the decision, the executive team running it, the board or investor testing the reasoning, or an adviser who would otherwise build the framework from a blank page. It is worth buying when a real decision is in front of you. It is not worth buying to read.
- What is in the Turnaround Strategy Pack?
- 16 files in Word, PDF, PowerPoint and Excel: Foundations (Word + PDF) — The framework: the surrender ratio, the break-even multiple, the two recovery years, the runway, and the two halts. Concept deck (PowerPoint + PDF) — Twenty-one slides for the board or leadership session, with the sourced turnarounds and what each does not establish. Decision wizard (Excel) — Eight scored questions returning the band, the weakest answer, and either of the two halt conditions. Surrender model (Excel, blank and worked) — Ten years of the plan against doing nothing, the break-even replacement multiple, the trough and both recovery years. Strategies and tactics (Word) — The moves at each of three positions, four ways to buy runway, and five that look like a turnaround and are not. Case studies (Word) — Nine sourced turnarounds read through what each gave up — from a halved parts catalog to a company that surrendered nothing. Fit worksheet (Word, blank and worked) — The single page of record: the surrender, the multiple, the trough, the runway, and who may stop it. Roadmap template (Word) — Five phases with gates and owners, the assumptions register, stop criteria and a quarterly reporting line. Practitioner manual (Word + PDF) — Counting the surrender, getting the runway, the board paper, six failure modes and the indicators that show first. Field checklist (PDF) — The one-pager that survives outside the binder. About the package (PDF) — What each file does and the order in which to run them.
- What number does the Turnaround Strategy Pack produce?
- The break-even replacement multiple — what each dollar the plan gives up has to come back as. The model ships blank and worked, and every input is a named cell rather than a figure buried inside a formula, so the number you take into a room arrives with its assumptions attached and can be argued with rather than merely believed.
- How is the Turnaround Strategy Pack delivered?
- As a single download of all 16 files, immediately after payment, with the same link sent by email. It can be downloaded 3 times and the link is valid for 30 days. There is nothing to install and no account to keep.
- How much does the Turnaround Strategy Pack cost, and is it a subscription?
- $499, one-time. It is not a subscription and there is nothing to cancel. Where the pack is revised within 180 days of your purchase, the new release is yours. The price does not include customization, implementation help or support.
- Are the worked examples in the Turnaround Strategy Pack real companies?
- The case studies are real, sourced and dated, and each one states what its evidence does not establish. The worked model, wizard and worksheet use an explicitly fictional business, labeled as such on every file that contains one. A worked model needs roughly fifteen populated inputs; for a real company you would have public figures for perhaps four, and the rest would be estimates wearing the authority of a spreadsheet.