The Adjacency Expansion · Growth & Portfolio
The iPod Wasn't a Music Player. It Was Apple's Way Onto a Billion Windows PCs.
Apple sold the iPod as 'a whole new category of digital music player.' It was really a Trojan horse: a mass-market device that pulled hundreds of millions of Windows users into Apple's software, its store, and its identity - years before the iPhone needed exactly those people.
7 min