On the Record · Hubspot
Hubspot acquisitions, on the record
The businesses Hubspot bought and sold, as its annual reports describe them, with the cash it reported paying for acquisitions each year and every deal filing since 2016.
Deals its annual reports describe
| Business | Deal | When | Value |
|---|---|---|---|
APIHub, Inc. (d.b.a. Clearbit)Word for word“On D ecember 1, 202 3 , the Company acquired all outstanding shares of APIHub, Inc., (d.b.a. Clearbit), a B2B data provider that is expected to provide a complimentary B2B data asset to the Company's customers.” 10-K for 2023 | acquisition | — | — |
Hustle Con Media, Inc. (“Hustle”)Word for word“Dollar. Professional services and other revenue decreased during 2022 primarily due to non-recurring advertising revenue generated from our acquisition of Hustle Con Media, Inc. (“Hustle”) in the first quarter of 2021, lower overall services revenue from on-boardings and trainings, and lower fees earned from revenue share arrangements with third parties, partially offset by fees earned from other revenue streams.” 10-K for 2023 | acquisition | in the first quarter of 2021 | — |
Cacheflow Inc.Word for word“On October 30, 2024 , the Company acquired all outstanding shares of Cacheflow Inc. (“Cacheflow”), a B2B subscription billing management and configure, price, quote (“CPQ”) solution.” 10-K for 2024 | acquisition | October 30, 2024 | — |
Frame AIWord for word“For example, in December 2023, we acquired APIHub, Inc. d.b.a Clearbit (“Clearbit”), a B2B data provider, in October 2024, we acquired Cacheflow Inc. (“Cacheflow”), a B2B subscription billing management and CPQ solution, and in January 2025, we acquired Frame AI, an AI-powered conversation intelligence platform.” 10-K for 2024 | acquisition | January 2025 | — |
XFunnel, Inc.Word for word“On December 1, 2025 , the Company acquired all outstanding share s of XFunnel, Inc. (“XFunnel”), an Answer Engine Optimization ("AEO") platform.” 10-K for 2025 | acquisition | December 1, 2025 | — |
Dashworks Technologies, Inc.Word for word“On May 1, 2025 , the Company acquired all outstanding shares of Dashworks Technologies, Inc. (“Dashworks”), an AI-powered knowledge search assistant.” 10-K for 2025 | acquisition | May 1, 2025 | — |
Frame Technology, Inc.Word for word“On January 6, 2025 , the Company acquired all outstanding shares of Frame Technology, Inc. (“Frame AI”), an AI-powered conversation intelligence platform.” 10-K for 2025 | acquisition | January 6, 2025 | — |
| Fiscal year ended | Cash paid for acquisitions (net of cash acquired) | Goodwill from acquisitions |
|---|---|---|
| 2017-12-31 | $9.4 million | — |
| 2019-12-31 | $23.3 million | $15.2 million |
| 2021-12-31 | $16.8 million | $17 million |
| 2022-12-31 | $0 | — |
| 2023-12-31 | $142.1 million | $127.1 million |
| 2024-12-31 | $40.4 million | $36.4 million |
| 2025-12-31 | $87.6 million | $80.1 million |
Deal filings since 2016
- 2020-06-05 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2019-02-15 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2018-11-13 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2017-05-10 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2016-10-13 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
Read from Hubspot’s annual reports (10-K for 2025, 10-K for 2024, 10-K for 2023) and the financial data it files with the SEC, as of 2026-02-11. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.