Stratrix

Company profile

Industry
Consumer electronics

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The analyses

The Fall · Decision Forks
The HP TouchPad Was Dead in 49 Days. The Fatal Mistake Was Made Before Day One.
HP spent $1.2 billion on Palm to fight Apple, then priced its tablet at $499 — the same as the iPad — and killed it 49 days after launch via an earnings-call afterthought. The product wasn't the problem. The decisions around it were.
7 min