On the Record · General Mills
General Mills competitors, on the record
The companies whose own annual reports name General Mills as a competitor, each with the sentence it appears in and the filing it came from.
Who General Mills names
General Mills’s annual reports for 2024 to 2026 describe its competition by kind of business and do not name competing companies.
Who names General Mills
Companies whose own annual reports name General Mills as a competitor.
Word for word“The Mondelēz International performance peer group consists of the following companies considered our market competitors or that have been selected on the basis of industry, global focus or industry leadership: Campbell Soup Company, The Coca-Cola Company, Colgate-Palmolive Company, Danone S.A., General Mills, Inc., The Hershey Company, The Kraft Heinz Company, Nestlé S.A., PepsiCo, Inc., The Procter & Gamble Company and Unilever PLC.” 10-K for 2025
Word for word“In the bar industry, we compete with, among others, General Mills (Nature Valley brand), PepsiCo, Inc. (Quaker brand), Mondelez (CLIF brand), Kellanova (Nutrigrain brand), Mars (KIND and Nature's Bakery brands) as well as regional bar manufacturers.” 10-K for 2026
Word for word“Our principal identified competitors include PepsiCo, Campbell’s, Mars, General Mills, Grupo Bimbo, Hershey’s, Hain Celestial, and Arca Continental, among others.” 10-K for 2025
Word for word“We compete with large conventional consumer packaged foods companies such as General Mills, Inc., The Kraft Heinz Company, and Nestle S.A.” 10-K for 2016
Read from General Mills’s annual reports (10-K for 2026, 10-K for 2025, 10-K for 2024) and the financial data it files with the SEC, as of 2026-07-01. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.