Ford Edsel — the strategy behind it | Stratrix

Company profile

Industry: Automotive
Headquarters: Dearborn, United States
Ownership: Defunct/discontinued brand of Ford Motor Company

Profiles are auto-generated and infrequently updated.

The analyses

The Fall · Decision Forks

The Edsel Didn't Fail Because It Was Ugly. It Failed Because Ford Sabotaged Itself.

The Edsel is shorthand for product disaster, but its first year was the second-biggest new-brand launch in U.S. history. What killed it wasn't the grille - it was a collapsing segment, stale research, and cars built on borrowed assembly lines with parts left loose in the trunk.