On the Record · F5
F5 competitors, on the record
The companies F5 itself names as competitors in its annual reports, 2023 to 2025, each with the sentence it appears in and the filing it came from.
Who F5 names
| Company | Named in |
|---|---|
| Akamai | 2025 |
| Amazon Web Services | 2025 |
| Aviatrix | 2025 |
| Broadcom | 2025 |
| Cisco | 2025 |
| Citrix | 2025 |
| Cloudflare | 2025 |
| Envoy | 2025 |
| Fastly | 2025 |
| Fortinet | 2025 |
| Google Cloud Platform | 2025 |
| HAProxy | 2025 |
| Juniper Networks | 2025 |
| Palo Alto | 2025 |
| Radware | 2025 |
| Thales (Imperva) | 2025 |
In its own words
Akamai, Aviatrix, Cisco, Cloudflare, Fastly
Word for word“F5 competes with traditional edge players including Akamai, Cloudflare and Fastly, as well as networking vendors including Broadcom and Cisco, and pure-play vendors like Aviatrix, and public cloud providers.” 10-K for 2025
Amazon Web Services, Envoy, Google Cloud Platform, HAProxy
Word for word“Our lightweight, agile, developer-friendly F5 NGINX offerings, which provide capabilities like optimizing Kubernetes traffic management and load balancing cloud-native and hybrid cloud applications compete against Amazon Web Services ("AWS"), Google Cloud Platform, Envoy, and HAProxy.” 10-K for 2025
Broadcom, Citrix
Word for word“Our F5 BIG-IP offerings compete against Citrix and Broadcom.” 10-K for 2025
Fortinet, Juniper Networks, Palo Alto, Radware, Thales (Imperva)
Word for word“In application security, we compete with vendors that offer web application firewall, bot detection and mitigation, API protection, carrier-grade firewall, carrier-grade network address translation ("NAT"), SSL orchestration, access policy management, and DDoS mitigation including Akamai, Cisco, Cloudflare, Fortinet, Juniper Networks, Palo Alto, Radware, and Thales (Imperva).” 10-K for 2025
Read from F5’s annual reports (10-K for 2025, 10-K for 2024, 10-K for 2023) and the financial data it files with the SEC, as of 2025-11-25. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.