On the Record · Expedia Group
Expedia Group competitors, on the record
The companies Expedia Group names as competitors in its annual reports, 2023 to 2025, and the companies that name Expedia Group, each with the sentence and the filing.
Who Expedia Group names
| Company | Named in |
|---|---|
| Airbnb | 2025 |
| Booking.com | 2025 |
| 2025 | |
| Uber | 2025 |
| Vrbo | 2025 |
In its own words
Airbnb
Word for word“In recent years, Airbnb has expanded into tours, activities, and hotel bookings, and discussed expansion into flight bookings, and Booking.com has expanded its flight booking services.” 10-K for 2025
Booking.com
Word for word“• OTAs such as Booking.com, alternative accommodation providers such as Airbnb, and travel metasearch services; • large online companies, including in search, social media, marketplace, Gen AI, and ride sharing; • travel service suppliers (including hotels, airlines and car rental companies), who may offer favorable rates or other benefits to encourage bookings on their direct channels; 8 Table of Contents • traditional travel agencies, corporate travel management service providers, wholesalers, and tour operators; • companies offering AI agents powered by Gen AI that can perform or facilitate travel-related services, such as digital assistants; and • B2B businesses offering competing software solutions and technology services, including those of other online travel agencies and global distribution systems.” 10-K for 2025
Google
Word for word“For example, Google has used its search market position to promote its own travel services, potentially disintermediating our platform, and may be able to leverage the data it collects on users to the detriment of us and other OTAs.” 10-K for 2025
Uber
Word for word“Ride sharing app Uber has added transportation and experience offerings to its app via partnerships with other travel providers.” 10-K for 2025
Vrbo
Word for word“Businesses such as Airbnb, Vrbo and Booking.com have emerged as the leaders, bringing incremental alternative accommodation inventory to the market.” 10-K for 2025
Who names Expedia Group
Companies whose own annual reports name Expedia Group as a competitor.
Word for word“General OTAs, such as Expedia, Booking, Airbnb, Traveloka, Despegar, Trip.com and their respective subsidiaries and operating companies; ● Experiences OTAs, such as GetYourGuide, Klook, and TUI Musement; ● Hotel metasearch providers, such as trivago, Kayak and Skyscanner; ● Online search, social media, and marketplace platforms for advertising spend, such as Google, Facebook, X, Pinterest, and Snap; ● Global and regional travel, experiences, and restaurant brands seeking to promote direct bookings; ● Emerging online advertising businesses, such as ad-supported retail and entertainment platforms like Amazon, Spotify, and Walmart; ● AI driven travel curators; ● Traditional offline travel agencies; and ● Global and regional restaurant technology providers for reservation management and related services, such as OpenTable, Resy, and Tock.” 10-K for 2024
Word for word“More specifically: • General OTAs, such as Expedia, Booking, Airbnb, Traveloka, Despegar, Trip.com, and their respective subsidiaries and operating companies; • Experiences OTAs, such as GetYourGuide, Klook, and TUI Musement; • Hotel metasearch providers, such as trivago, Kayak and Skyscanner; • Online search, social media, travel influencers, and marketplace platforms for advertising spend, such as Google, Facebook, X, Pinterest, and Snap; • Global and regional travel, experiences, and restaurant brands seeking to promote direct bookings; • Emerging online advertising businesses, such as ad-supported retail and entertainment platforms like Amazon, Spotify, and Walmart; 16 • AI driven travel curators, such as Travel Plan AI, Aitinerary, Wonderplan, Roam Around and similar websites; • Traditional offline travel agencies; and • Global and regional restaurant technology providers for reservation management and related services, such as OpenTable, Resy, and Tock.” 10-K for 2025
Read from Expedia Group’s annual reports (10-K for 2025, 10-K for 2024, 10-K for 2023) and the financial data it files with the SEC, as of 2026-02-13. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.