Stratrix
On the Record · Etsy

Etsy acquisitions, on the record

The businesses Etsy bought and sold, as its annual reports describe them, with the cash it reported paying for acquisitions each year and every deal filing since 2016.

Deals its annual reports describe

BusinessDealWhenValue
Elo7 Serviços de Informática S.A. ("Elo7")
Word for word“On August 10, 2023, Etsy completed the sale of Elo7 Serviços de Informática S.A. ("Elo7"), a Brazil-based marketplace for handmade and unique items.” 10-K for 2023
divestitureAugust 10, 2023—
Elo7
Word for word“On August 10, 2023, we closed the sale of the parent holding company of Elo7 to Enjoei S.A., a corporation in Brazil.” 10-K for 2023
divestitureOn August 10, 2023—
Depop Limited ("Depop")
Word for word“On July 12, 2021, Etsy acquired all of the issued share capital of Depop Limited ("Depop") pursuant to a share purchase, and the financial results of Depop have been included in Etsy's consolidated financial statements from the date of acquisition.” 10-K for 2023
acquisitionJuly 12, 2021—
Elo7 Serviços de Informática S.A. ("Elo7")
Word for word“On July 2, 2021, Etsy acquired all the outstanding shares of Elo7 Serviços de Informática S.A. ("Elo7") by means of a merger, and on August 10, 2023, Etsy closed on the sale of the parent holding company of Elo7 to Enjoei S.A., a corporation in Brazil.” 10-K for 2023
acquisitionJuly 2, 2021—
Reverb Holdings, Inc. ("Reverb")
Word for word“In addition to our core Etsy marketplace, our "House of Brands" consists of Reverb Holdings, Inc. ("Reverb"), our musical instrument marketplace acquired in 2019, and Depop Limited ("Depop"), our fashion resale marketplace acquired in 2021.” 10-K for 2023
acquisition2019—
Reverb Holdings, Inc.
Word for word“On June 2, 2025, Etsy completed the sale of Reverb Holdings, Inc. (“Reverb”), its musical instrument marketplace, and on August 10, 2023, Etsy completed the sale of the parent holding company of Elo7 Serviços de Informática S.A. (“Elo7”), a Brazil-based marketplace for handmade and unique items.” 10-K for 2025
divestitureJune 2, 2025—
Elo7 Serviços de Informática S.A.
Word for word“On June 2, 2025, Etsy completed the sale of Reverb Holdings, Inc. (“Reverb”), its musical instrument marketplace, and on August 10, 2023, Etsy completed the sale of the parent holding company of Elo7 Serviços de Informática S.A. (“Elo7”), a Brazil-based marketplace for handmade and unique items.” 10-K for 2025
divestitureAugust 10, 2023—
Depop
Word for word“On February 15, 2026, the Company executed a Sale and Purchase Agreement (the “Purchase Agreement”) to sell 100 % of Depop, its fashion resale marketplace, to eBay Inc. (“eBay”), a Delaware corporation, for approximately $ 1.2 billion in cash, subject to certain adjustments as set forth in the Purchase Agreement.” 10-K for 2025
agreed divestitureFebruary 15, 2026approximately $ 1.2 billion in cash
As filedReported in the company's financial data (XBRL), each linked to its filing
Fiscal year endedCash paid for acquisitions (net of cash acquired)Goodwill from acquisitions
2016-12-31$7.9 million$8.7 million
2017-12-31$0$0
2018-12-31$0$0
2019-12-31$270.4 million$101.7 million
2020-12-31$0$0
2021-12-31$1.7 billion$1.28 billion
2022-12-31$0$0
2023-12-31$0—

Deal filings since 2016

Read from Etsy’s annual reports (10-K for 2025, 10-K for 2024, 10-K for 2023) and the financial data it files with the SEC, as of 2026-02-19. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.