Dutch Bros layoffs, on the record
Every job cut, severance charge and restructuring Dutch Bros reported in its annual reports, 2023 to 2025, quoted from the filings. Headcount went from approximately 24,000 to approximately 32,000.
Headcount, as reported
| Annual report | Employees | As of |
|---|---|---|
| 10-K for 2023 | approximately 24,000 | As of December 31, 2023 |
| 10-K for 2024 | approximately 26,000 | December 31, 2024 |
| 10-K for 2025 | approximately 32,000 | December 31, 2025 |
Job cuts, severance and restructuring
Our summaryThe Board approved an organizational realignment and restructuring plan to expand support operations in Phoenix, Arizona, relocating some support center staff from the Grants Pass, Oregon headquarters.
Word for word“As part of this large-scale initiative, the Company will relocate certain of its support center staff from the Grants Pass, Oregon headquarters to the Arizona office, and anticipates that by January 1, 2025, approximately 40 % of the Company’s total support operations staff will be located in Phoenix, Arizona.” 10-K for 2023
Our summaryThe company expects 2024 cash costs related to its organizational realignment and restructuring initiative, in addition to other operating expenses.
Word for word“Other than operating expenses, including approximately $24 million to $31 million in costs related to our organizational realignment and restructuring initiative, our cash requirements for 2024 are expected to consist primarily of capital expenditures for investments in our new and existing shops, our supply chain, and our corporate facilities, including a new roasting facility that is estimated to be approximately $10 million in incremental spend.” 10-K for 2023
Our summaryBoard approved an organizational realignment and restructuring plan to expand support operations in Phoenix, Arizona, relocating support center staff from Grants Pass, Oregon; affected employees were offered Phoenix roles or severance.
Word for word“On January 29, 2024, the Company’s Board of Directors approved an organizational realignment and restructuring plan to expand the Company’s support operations at its Phoenix, Arizona office.” 10-K for 2024
Our summaryRecorded restructuring costs for the initiative, including employee-related costs and other costs, in selling, general and administrative expenses.
Word for word“During the year ended December 31, 2024, we recorded restructuring charges for employee-related and other costs in selling, general and administrative expenses on the consolidated statements of operations as follows: (in thousands) Year Ended December 31, 2024 Relocation and travel costs $ 11,403 One-time termination benefits 4,146 Total employee-related costs 15,549 Building donation 1,811 Duplicate rent 461 Consulting 55 Total other costs 2,327 Total restructuring costs incurred $ 17,876 Dutch Bros Inc. | Form 10-K | 113 Table of Contents” 10-K for 2024
Our summaryDonated the former Grants Pass, Oregon headquarters building to a local charity, recorded as a net donation expense as part of the restructuring.
Word for word“In December 2024, the Grants Pass, Oregon headquarters building was vacated as a result of the organization realignment and restructuring activities.” 10-K for 2024
Our summaryOrganization realignment and restructuring costs were also reported as a driver of higher SG&A; restructuring activities are expected to continue through the first half of 2025.
Word for word“This initiative resulted in realignment activities that occurred in 2023, and restructuring activities that commenced in 2024, and are expected to continue through the first half of 2025.” 10-K for 2024
Our summaryThe board approved a plan to expand support operations in Phoenix, moving some support center staff from the Grants Pass, Oregon headquarters to the Phoenix office.
Word for word“On January 29, 2024, our Board of Directors approved an organizational realignment and restructuring plan to expand support operations at our Phoenix, Arizona office.” 10-K for 2025
Our summaryThe board approved an additional restructuring program to relocate and streamline remaining back-office operations to the Phoenix headquarters, with affected employees offered relocation or severance, and the company expects total charges of about $9.0 million.
Word for word“During the year ended December 31, 2025, we incurred approximately $ 7.0 million in charges for this program and expect to incur total aggregate charges of approximately $ 9.0 million through completion, consisting of (i) employee-related costs, including relocation, retention and transition costs, termination benefits, and duplicate transition wages and benefits; and (ii) other costs, including consulting fees.” 10-K for 2025
Dutch Bros filed 1 restructuring notice (Form 8-K, Item 2.05) since 2016. This page shows what the company reported to the SEC, not news reports or state layoff notices.
Read from Dutch Bros’s annual reports (10-K for 2025, 10-K for 2024, 10-K for 2023) and the financial data it files with the SEC, as of 2026-02-13. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.