On the Record · Dell
Dell competitors, on the record
The companies whose own annual reports name Dell as a competitor, each with the sentence it appears in and the filing it came from.
Who Dell names
Dell’s annual reports for 2023 to 2026 describe its competition by kind of business and do not name competing companies.
Who names Dell
Companies whose own annual reports name Dell as a competitor.
Word for word“Our primary competitors in the market for prebuilt gaming PCs and laptops include Dell through its Alienware brand, HP through its Omen brand, Asus, MSI and Razer.” 10-K for 2025
Word for word“Some of our competitors in this category include subsidiaries of IBM, AT&T, Verizon, DXC Technology, Dell, Accenture and CGI Group.” 10-K for 2017
Word for word“Our primary competitors are Acer Inc., Apple Inc., ASUSTeK Computer Inc., Dell Inc., Huawei Technologies Co., Ltd., Lenovo Group Limited, Logitech International S.A., Microsoft Corporation, Samsung Electronics Co., Ltd., and Toshiba Corporation.” 10-K for 2025
Word for word“We sometimes compete directly with publisher and manufacturer partners for many of these offerings, including Microsoft, Cisco Systems, Dell, HP Inc. and Adobe Systems.” 10-K for 2025
Word for word“Some of our competitors in this category include subsidiaries of International Business Machines Corporation, Deloitte LLP, AT&T Inc., Verizon Communications Inc., Dell Inc., Accenture plc, NTT Data Corp, and CGI Group Inc.” 10-K for 2020
Word for word“We believe our principal competitors include: • global technology vendors, such as Cisco, Dell, Hewlett-Packard Enterprise, and Lenovo; and • ODMs, such as Foxconn, Quanta Computer, and Wiwynn Corporation.” 10-K for 2026
Word for word“Dell competes with us in these areas now and may compete with us in new areas and engage in increased competition with us in the future .” 10-K for 2023
Read from Dell’s annual reports (10-K for 2026, 10-K for 2025, 10-K for 2024, 10-K for 2023) and the financial data it files with the SEC, as of 2026-03-16. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.