Company profile
SEC EDGAR ↗- Industry
- Services-Prepackaged Software
- Listed
- Nasdaq: CRWD
- Incorporated
- DE
- Headquarters
- Austin, TX
- Fiscal year end
- Jan 31
Financials
FY2026- Revenue
- $4.81B
- Net income
- −$161.2M
- Total assets
- $11.1B
| Fiscal year | Revenue | Net income | Total assets |
|---|---|---|---|
| FY2026 | $4.81B | −$161.2M | $11.1B |
| FY2025 | $3.95B | −$12.6M | $8.70B |
| FY2024 | $3.06B | $73.4M | $6.65B |
| FY2023 | $2.24B | −$182.3M | $5.03B |
| FY2022 | $1.45B | −$232.4M | $3.62B |
| FY2021 | $874.4M | −$92.6M | $2.73B |
Reported fiscal years from SEC filings (10-K) — SEC EDGAR ↗. Stratrix is a strategy publication, not a real-time financial data service.
Decisions on record
One verified Decision Case on CrowdStrike, and the casebook each one belongs to.
| Fork date | Decision type | What CrowdStrike chose | Where it stood | The story | Casebook |
|---|---|---|---|---|---|
| 2024 | The Money Machine | Offer compensation packages | 115% in Q3 FY2025, well off pre-outage highs (2024) | Read the story → | The Money Machine Casebook → |
Run one of these yourself
The decisions CrowdStrike faced, as kits you can run.
Each pack takes one of these decisions and gives you the framework, a deck for the room, a model that resolves to one number, and the sourced cases behind it. $499, one-time.
Business ModelThe Money MachineWhere does the money actually come from, and who sets the rate it comes in at?See the pack →Crisis & ReinventionThe Crisis ResponseWhat is one more quarter of not acting worth?See the pack →Moat & CompetitionThe Moat AnatomyWhat would it actually cost a challenger to take your customer?See the pack →
The analyses
The Money Machine · Business Model
CrowdStrike Grounded Airlines in July 2024 and Still Kept Gross Retention Above 97%
On July 19, 2024, a bad CrowdStrike file blue-screened Windows machines worldwide and grounded airlines. The expected mass exodus never came: gross retention held above 97% and ARR still grew 23% to $4.24B. The reason is buried in the contract and the kernel.
8 min
The Money Machine · Business Model
CrowdStrike's Whole Business Is One Number: How Many Modules Did You Turn On?
CrowdStrike's land-and-expand model sells one sensor and then switches on more software on the same agent. By January 2025, 32% of customers ran 7+ modules. But the July 2024 outage muddied the story: some of that adoption was compensation in disguise.
8 min
The Crisis Response · Crisis & Reinvention
CrowdStrike Fixed the Bug in 78 Minutes. The Reputation Took Longer—and Cost More.
CrowdStrike reverted its faulty July 19 update in 78 minutes and published a forensic root-cause analysis in three weeks. Renewals held at 97%. Yet a $33.9M cost line, a Delta countersuit, and a DOJ/SEC inquiry show why 'crisis-PR masterclass' overstates what actually happened.
8 min
Moat Anatomy · Moat & Competition
CrowdStrike's Moat and Its Worst Day Were the Same Decision
CrowdStrike's data flywheel ingests more than 1 trillion events a day, and it's a genuine moat. But the kernel-level access that feeds it is the exact thing that crashed 8.5 million Windows machines in July 2024. The moat and the risk are one architecture.
8 min
Tools to try
- Ansoff move finderFramework: Ansoff Matrix
- Business model canvas builderFramework: Business Model Canvas
- Change readiness checkFramework: Kotter's 8-Step Change Model
- Five Forces scorerFramework: Porter's Five Forces
- SMART goal builderFramework: SMART Goals
- SWOT builderFramework: SWOT Analysis
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The defining moves in business, and what they teach, as they publish.