On the Record · Cricut
Cricut competitors, on the record
The companies Cricut itself names as competitors in its annual reports, 2023 to 2025, each with the sentence it appears in and the filing it came from.
Who Cricut names
| Company | Named in |
|---|---|
| Brother | 2025 |
| Canva | 2025 |
| Creative Fabrica | 2025 |
| Etsy | 2025 |
| Graphtec | 2025 |
| Loklik | 2025 |
| Silhouette America | 2025 |
| Siser | 2025 |
In its own words
Brother, Graphtec, Loklik, Silhouette America, Siser
Word for word“We experience competition in connected machines; for example, Brother, Graphtec, Loklik, Silhouette America, and Siser sell cutting machines.” 10-K for 2025
Canva, Creative Fabrica, Etsy
Word for word“We also compete with well-established content providers, from free resources that enable users to access content that is compatible with our platform, to more specific content marketplaces, like Canva, Creative Fabrica, and Etsy, where customers can purchase digital files to upload to our platform.” 10-K for 2025
Read from Cricut’s annual reports (10-K for 2025, 10-K for 2024, 10-K for 2023) and the financial data it files with the SEC, as of 2026-03-04. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.