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Costco's defining moves.

The defining strategic moves at Costco — each one explained and grounded in the record.

The Money Machine · Business Model

Costco Doesn't Make Money Selling You Things. It Makes Money Letting You In.

Costco sells groceries at a markup so thin it would bankrupt a normal retailer. That's the point. The profit isn't in the cart — it's in the card. Here's the money machine hiding behind the $1.50 hot dog.