Celsius Holdings acquisitions, on the record

Word for word“On November 1, 2024, we acquired Big Beverages for $75.3 million, using cash on hand.” 10-K for 2024

Word for word“On February 20, 2025, we announced that we had entered into a membership interest purchase agreement to acquire Alani Nu for a total consideration comprising (i) $1,275.0 million in cash, subject to adjustment as set forth in the purchase agreement, (ii) an aggregate of 22,451,224 shares of our common stock and (iii) up to $25.0 million in additional cash consideration, payable only if net sales of Alani Nu’s products meet or exceed an agreed target for 2025.” 10-K for 2024

Word for word“Alani Nu Acquisition The Company's acquisition of Alani Nu on April 1, 2025 ASC Accounting Standards Codification ASC 260 ASC Topic 260, Earnings per Share ASC 360 ASC Topic 360, Property, Plant and Equipment ASC 420 ASC Topic 420, Exit or Disposal Cost Obligations ASC 470 ASC Topic 470, Debt ASC 480 ASC Topic 480, Distinguishing Liabilities from Equity ASC 505 ASC Topic 505, Treasury Stock ASC 606 ASC Topic 606, Revenue from Contracts with Customers ASC 718 ASC Topic 718, Stock-based compensation ASC 805 ASC Topic 805, Business Combinations ASC 820 ASC Topic 820, Fair Value Measurement ASC 842 ASC Topic 842, Leases ASU Accounting Standards Update Audit Committee The Company's internal Enterprise Risk and Audit Committee BEAT Base erosion anti-abuse tax BEPS Base erosion and profit shifting Big Beverages Big Beverages Contract Manufacturing, L.L.C., a wholly owned subsidiary of the Company Board Board of Directors of Celsius Holdings, Inc.” 10-K for 2025

Word for word“Rockstar Acquisition The Company's acquisition from Pepsi on August 28, 2025 of certain assets and liabilities comprising Rockstar under the Transaction Agreement RSU Restricted Stock Units rTSR Relative total stockholder return Rule 10b-5 A U.S. securities rule under the Securities Exchange Act of 1934, as amended, that prohibits fraud in connection with the purchase or sale of securities S&P Standard & Poor's SB 253 Senate Bill 253 - Climate Corporate Data Accountability Act SB 261 Senate Bill 261 - Climate-Related Financial Risk Act SEC U.S. Securities and Exchange Commission Securities Act The Securities Act of 1933, as amended Securities Class Action The consolidation of the two putative securities class actions Sellers The sellers of Alani Nu Series A Certificate Series A Preferred Stock Certificate of Designation Series A Preferred Stock The Company's Series A Convertible Preferred Stock Series B Certificate Series B Preferred Stock Certificate of Designation Series B Preferred Stock The Company's Series B Convertible Preferred Stock Series B Purchase Agreement Agreement under which the Company issued and sold shares of Series B Convertible Preferred Stock to Pepsi SOFR Secured Overnight Financing Rate State Court Derivative Actions The Flannery Derivative Action together with the Sunny Derivative Action and Murphy Derivative Action Stipulation of Settlement Stipulation and agreement of settlement of the Derivative Actions Stoyanoff Derivative Action Derivative action filed by stockholder Mark Stoyanoff Sunny Derivative Action Derivative action filed by stockholder Shadia Khan Sunny Suntory Group Suntory and its affiliated entities Ten-Day VWAP Ten-day volume weighted average price of the Company’s common stock Term Loan Facility The Company's term loan facility under the Credit Agreement in an aggregate principal amount of up to $900.0 million Transaction Agreement The agreement pursuant to which the Company consummated the Rockstar Acquisition and commenced the Captaincy U.S.” 10-K for 2025