On the Record · Brunswick
Brunswick acquisitions, on the record
The businesses Brunswick bought and sold, as its annual reports describe them, with the cash it reported paying for acquisitions each year and every deal filing since 2016.
Deals its annual reports describe
| Business | Deal | When | Value |
|---|---|---|---|
Fliteboard Pty LtdWord for word“On September 1, 2023, the Company acquired all of the issued and outstanding shares of Fliteboard Pty Ltd (Fliteboard) for $ 87.6 million net cash consideration.” 10-K for 2023 | acquisition | On September 1, 2023 | — |
additional Freedom Boat Club franchise operations and territories in the Southeast United States, and certain marine assets in the Southeast United StatesWord for word“During the fourth quarter of 2023, we acquired additional Freedom Boat Club franchise operations and territory rights as well as certain marine assets in the Southeast United States for net cash consideration of $16.0 million.” 10-K for 2023 | acquisition | During the fourth quarter of 2023 | net cash consideration of $16.0 million |
NavicoWord for word“On October 4, 2021, we completed the acquisition of Navico for $1.094 billion net cash consideration.” 10-K for 2023 | acquisition | On October 4, 2021 | $1.094 billion net cash consideration |
RELiON Battery, LLC, SemahTronix, LLC, Fanautic Club, and certain Freedom Boat Club franchise operations and territory rights in the United StatesWord for word“We also completed the acquisitions of substantially all the net assets of RELiON Battery, LLC, SemahTronix, LLC, Fanautic Club, and certain Freedom Boat Club franchise operations and territory rights in the United States during 2021 for net cash consideration of $66.1 million.” 10-K for 2023 | acquisition | during 2021 | net cash consideration of $66.1 million |
bowling and billiards businessesWord for word“Further, in connection with the divestiture of the bowling and billiards businesses, we licensed certain trademarks and servicemarks, including use of the name "Brunswick," to the acquiring companies.” 10-K for 2023 | divestiture | — | — |
Freedom Boat Club franchise operations and territories in Southeast FloridaWord for word“On September 12, 2024, we acquired additional Freedom Boat Club franchise operations and territories in Southeast Florida for net cash consideration of $31.2 million.” 10-K for 2024 | acquisition | September 12, 2024 | — |
Freedom Boat Club franchise operations and territory rights as well as certain marine assets in the Southeast United StatesWord for word“During the fourth quarter of 2023, we acquired additional Freedom Boat Club franchise operations and territory rights as well as certain marine assets in the Southeast United States for net cash consideration of $16.0 million.” 10-K for 2024 | acquisition | During the fourth quarter of 2023 | — |
additional Freedom Boat Club franchise operations and territories in Southeast FloridaWord for word“On September 12, 2024, we acquired additional Freedom Boat Club franchise operations and territories in Southeast Florida for net cash consideration of $31.3 million.” 10-K for 2025 | acquisition | On September 12, 2024 | net cash consideration of $31.3 million |
additional Freedom Boat Club franchise operations and territories in the Southeast United StatesWord for word“During the fourth quarter of 2023, the Company acquired additional Freedom Boat Club franchise operations and territories in the Southeast United States.” 10-K for 2025 | acquisition | During the fourth quarter of 2023 | — |
Fliteboard Pty Ltd (Fliteboard)Word for word“On September 1, 2023, the Company acquired all of the issued and outstanding shares of Fliteboard Pty Ltd (Fliteboard) for $ 88.3 million net cash consideration.” 10-K for 2025 | acquisition | On September 1, 2023 | — |
| Fiscal year ended | Cash paid for acquisitions (net of cash acquired) | Goodwill from acquisitions |
|---|---|---|
| 2016-12-31 | $276.1 million | $119.2 million |
| 2017-12-31 | $15.5 million | $5.5 million |
| 2018-12-31 | $909.6 million | $344.2 million |
| 2019-12-31 | $64.1 million | $26 million |
| 2020-12-31 | $0 | $0 |
| 2021-12-31 | $1.14 billion | $471.9 million |
| 2022-12-31 | $93.8 million | $66.6 million |
| 2023-12-31 | $103.6 million | $52.5 million |
| 2024-12-31 | $31.8 million | $26.7 million |
| 2025-12-31 | $200,000 | — |
Deal filings since 2016
- 2024-10-11 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2024-03-18 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2022-03-31 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2022-03-29 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2021-10-05 Form 8-K, Item 2.01: Completion of Acquisition or Disposition of Assets
- 2021-08-18 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2021-07-19 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2021-06-25 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2019-12-19 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2019-11-13 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2019-11-12 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2019-06-28 Form 8-K, Item 2.01: Completion of Acquisition or Disposition of Assets
- 2019-05-09 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2019-03-04 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2018-12-03 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2018-10-03 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2018-09-28 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2018-08-09 Form 8-K, Item 2.01: Completion of Acquisition or Disposition of Assets
- 2018-07-03 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
- 2016-06-30 Form 8-K, Item 1.01: Entry into a Material Definitive Agreement
Read from Brunswick’s annual reports (10-K for 2025, 10-K for 2024, 10-K for 2023) and the financial data it files with the SEC, as of 2026-02-13. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.