Stratrix
On the Record · Brunswick

Brunswick acquisitions, on the record

The businesses Brunswick bought and sold, as its annual reports describe them, with the cash it reported paying for acquisitions each year and every deal filing since 2016.

Deals its annual reports describe

BusinessDealWhenValue
Fliteboard Pty Ltd
Word for word“On September 1, 2023, the Company acquired all of the issued and outstanding shares of Fliteboard Pty Ltd (Fliteboard) for $ 87.6 million net cash consideration.” 10-K for 2023
acquisitionOn September 1, 2023—
additional Freedom Boat Club franchise operations and territories in the Southeast United States, and certain marine assets in the Southeast United States
Word for word“During the fourth quarter of 2023, we acquired additional Freedom Boat Club franchise operations and territory rights as well as certain marine assets in the Southeast United States for net cash consideration of $16.0 million.” 10-K for 2023
acquisitionDuring the fourth quarter of 2023net cash consideration of $16.0 million
Navico
Word for word“On October 4, 2021, we completed the acquisition of Navico for $1.094 billion net cash consideration.” 10-K for 2023
acquisitionOn October 4, 2021$1.094 billion net cash consideration
RELiON Battery, LLC, SemahTronix, LLC, Fanautic Club, and certain Freedom Boat Club franchise operations and territory rights in the United States
Word for word“We also completed the acquisitions of substantially all the net assets of RELiON Battery, LLC, SemahTronix, LLC, Fanautic Club, and certain Freedom Boat Club franchise operations and territory rights in the United States during 2021 for net cash consideration of $66.1 million.” 10-K for 2023
acquisitionduring 2021net cash consideration of $66.1 million
bowling and billiards businesses
Word for word“Further, in connection with the divestiture of the bowling and billiards businesses, we licensed certain trademarks and servicemarks, including use of the name "Brunswick," to the acquiring companies.” 10-K for 2023
divestiture——
Freedom Boat Club franchise operations and territories in Southeast Florida
Word for word“On September 12, 2024, we acquired additional Freedom Boat Club franchise operations and territories in Southeast Florida for net cash consideration of $31.2 million.” 10-K for 2024
acquisitionSeptember 12, 2024—
Freedom Boat Club franchise operations and territory rights as well as certain marine assets in the Southeast United States
Word for word“During the fourth quarter of 2023, we acquired additional Freedom Boat Club franchise operations and territory rights as well as certain marine assets in the Southeast United States for net cash consideration of $16.0 million.” 10-K for 2024
acquisitionDuring the fourth quarter of 2023—
additional Freedom Boat Club franchise operations and territories in Southeast Florida
Word for word“On September 12, 2024, we acquired additional Freedom Boat Club franchise operations and territories in Southeast Florida for net cash consideration of $31.3 million.” 10-K for 2025
acquisitionOn September 12, 2024net cash consideration of $31.3 million
additional Freedom Boat Club franchise operations and territories in the Southeast United States
Word for word“During the fourth quarter of 2023, the Company acquired additional Freedom Boat Club franchise operations and territories in the Southeast United States.” 10-K for 2025
acquisitionDuring the fourth quarter of 2023—
Fliteboard Pty Ltd (Fliteboard)
Word for word“On September 1, 2023, the Company acquired all of the issued and outstanding shares of Fliteboard Pty Ltd (Fliteboard) for $ 88.3 million net cash consideration.” 10-K for 2025
acquisitionOn September 1, 2023—
As filedReported in the company's financial data (XBRL), each linked to its filing
Fiscal year endedCash paid for acquisitions (net of cash acquired)Goodwill from acquisitions
2016-12-31$276.1 million$119.2 million
2017-12-31$15.5 million$5.5 million
2018-12-31$909.6 million$344.2 million
2019-12-31$64.1 million$26 million
2020-12-31$0$0
2021-12-31$1.14 billion$471.9 million
2022-12-31$93.8 million$66.6 million
2023-12-31$103.6 million$52.5 million
2024-12-31$31.8 million$26.7 million
2025-12-31$200,000—

Deal filings since 2016

Read from Brunswick’s annual reports (10-K for 2025, 10-K for 2024, 10-K for 2023) and the financial data it files with the SEC, as of 2026-02-13. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.