Company profile
- Industry
- Cybersecurity and software
- Founded
- 1984
- Headquarters
- Waterloo, Canada
- Ownership
- Publicly traded
Profiles are auto-generated and infrequently updated.
In depth
The analyses
The Cannibalization Choice · Decision Forks
BlackBerry Saw the Touchscreen Coming. Its Own Boardroom Is What Killed It.
The legend says BlackBerry loved its keyboard to death. But Lazaridis privately warned staff they were 'competing with a Mac, not a Nokia.' The keyboard wasn't the anchor - a co-CEO civil war that turned a $5.8B loss into a foregone conclusion was.
8 min
The Cannibalization Choice · Decision Forks
BlackBerry's Keyboard Was a Brilliant Answer to a Question Customers Stopped Asking.
BlackBerry didn't die in 2007 when the iPhone launched. Its revenue peaked in fiscal 2011 at $19.9 billion, two years after global share topped out near 20%. The keyboard didn't kill it - the refusal to cannibalize it did.
8 min
The Counterfactual · Decision Forks
BlackBerry Made Every Right Move. It Just Made Them All Two Years Late.
BlackBerry didn't miss the smartphone era by being blind. It saw the app store, the messaging platform, the modern OS - and shipped each one years after the window closed. By the time BBM opened to iPhone in October 2013, WhatsApp had over 200 million monthly active users and a four-year head start.
7 min
The Fall · Decision Forks
BlackBerry Earned $18.4 Billion After Seeing the iPhone; Three Failures Underneath Sank It
RIM saw the iPhone on day one and still earned $18.4 billion in fiscal 2012. The collapse wasn't blindness — it was an OS that couldn't scale, carriers it had turned into rivals, and two CEOs who couldn't force the one bet that mattered.
8 min