Baozun acquisitions, on the record

Word for word“In 2022, we acquired Gap (Shanghai) Commercial Co., Ltd. and Gap Taiwan Limited (collectively, “Gap Greater China”), which is wholly owned by The Gap, Inc., an American specialty apparel company offering iconic comfort-casual wear, accessories, and personal care products for men, women, and children.” 20-F for 2023

Word for word“On November 8, 2022, our wholly-owned subsidiary, White Horse Hongkong Holding Limited, entered into a share purchase agreement with The Gap, Inc. (“Gap”) and Gap (UK Holdings) Ltd. for the acquisition of the entire equity interests of two of its operating entities, Gap (Shanghai) Commercial Co., Ltd. and Gap Taiwan Limited, which operate the whole business of Gap Greater China.” 20-F for 2023

Word for word“In February 2023, we completed the acquisition of Gap (Shanghai) Commercial Co., Ltd. and started to operate Gap’s operations in Mainland, Hong Kong and Macao, China.” 20-F for 2023

Word for word“In 2023, we acquired 51% equity interest in a special purpose vehicle established by ABG Hunter LLC, which holds the relevant intellectual property of Hunter brands in Greater China and Southeast Asia (“ Hunter IP Holdco ”).” 20-F for 2023

Word for word“In 2021, we further expanded our logistics network through our acquisitions of BolTone , which has enlarged our premium warehouse capacities and extended our vertical coverage such as fast moving consumer goods category and beauty and cosmetics category.” 20-F for 2023

Word for word“As such, Baotong compensated Cainiao through a combination of cash payment and share transfer of Baotong by us to Cainiao, increasing Cainiao’s shareholding in Baotong to 37%.” 20-F for 2023

Word for word“In 2022, we entered into the investment agreements to acquire Gap Greater China, which is wholly owned by The Gap, Inc., an American specialty apparel company offering iconic comfort-casual wear, accessories, and personal care products for men, women, and children and finished the acquisition of Gap China in 2023.” 20-F for 2024

Word for word“In February 2023, we completed the acquisition of Gaipu (Shanghai) Commercial Co., Ltd. (“Gap Shanghai”) and started to operate Gap’s operations in Mainland, Hong Kong and Macao, China.” 20-F for 2024

Word for word“In 2023, we acquired 51% equity interest in a special purpose vehicle established by ABG Hunter LLC, which holds the relevant intellectual property of Hunter brands in Greater China and Southeast Asia (“ Hunter IP Holdco ”).” 20-F for 2024

Word for word“In 2024, we acquired 51% equity of Hangzhou Location Information Technology Co., Ltd. (“Location ITC”), one of the top-tier Douyin partner specializing in apparel and accessories with experience in the livestreaming space.” 20-F for 2024

Word for word“In addition, we acquired several complementary business in 2021, including Full Jet Limited, or Full Jet, a strategic and brand-focused industry expert that specializes in developing go-to-market strategies for high-end and luxury brands entering the Chinese market; Shanghai Yi Shang Network Information Co., Limited, or eFashion, a leading e-commerce solutions provider for fashion brands focusing on bringing international fashion brands to China; Shanghai Morefun Information Technology Co., Ltd., or MoreFun, a technology-oriented digital marketing solution provider in China’s e-commerce industry; Suzhou Baoleantone International Logistics Co., Ltd, or BolTone, a warehouse and supply chain service provider in mainland China; and Bao Best IOT Technology (Suzhou) Co., Ltd., or BaoBest, a supply chain businesses operator in mainland China.” 20-F for 2024

Word for word“In 2021, we further expanded our logistics network through our acquisitions of BolTone , which has enlarged our premium warehouse capacities and extended our vertical coverage such as fast moving consumer goods category and beauty and cosmetics category.” 20-F for 2024

Word for word“In February 2023, we completed the acquisition of Gaipu (Shanghai) Commercial Co., Ltd. (“Gap Shanghai”) and started to operate Gap’s operations in Mainland, Hong Kong and Macao, China.” 20-F for 2025

Word for word“In 2023, we acquired 51% equity interest in a special purpose vehicle established by ABG Hunter LLC, which holds the relevant intellectual property of Hunter brands in Greater China and Southeast Asia (“ Hunter IP Holdco ”).” 20-F for 2025

Word for word“In 2024, we acquired 51% equity of Hangzhou Location Information Technology Co., Ltd. (“Location ITC”), one of the top-tier Douyin partner specializing in apparel and accessories with experience in the livestreaming space.” 20-F for 2025