Company profile

Industry
Video games
Founded
1972
Headquarters
Paris, France
Ownership
Publicly traded

Profiles are auto-generated and infrequently updated.

Decisions on record

One verified Decision Record on Atari, and the casebook each one belongs to.

Fork dateDecision typeThe storyCasebook
1982Cannibalization ChoiceRead the story →Cannibalization Choice Casebook →
Run one of these yourself

The decisions Atari faced, as kits you can run.

Each pack takes one of these decisions and gives you the framework, a deck for the room, a model that resolves to one number, and the sourced cases behind it. $499, one-time.

The analyses