Aegon competitors, on the record

Who Aegon names

In its own words

1. Aflac

   Word for word“Competitors for supplemental health insurance include a wide range of companies and company types based on the nature of the coverage, including Aflac, MetLife, Colonial Life, Allstate, Unum, and Guardian Life.” 20-F for 2025

2. Amundi Asset Management

   Word for word“In France, primary competitors include Amundi Asset Management, AXA Investment Management, BNP Paribas Investment Partners, Carmignac, and Edmond de Rothschild.” 20-F for 2025

3. Aviva

   Word for word“Competitors include Aviva, Legal & General, and Willis Towers Watson.” 20-F for 2025

4. BlackRock

   Word for word“Primary competitors in the United States include Voya IM, BlackRock, Invesco, JP Morgan AM, Franklin Templeton, Principal Global Investors, PIMCO, and PGIM.” 20-F for 2025

5. China Universal Asset Management

   Word for word“It competes against a wide range of locally based asset managers, including China Universal Asset Management, E Fund Management, Fullgoal Fund Management, and Yinhua Fund Management.” 20-F for 2025

6. Equitable Financial

   Word for word“In the registered index-linked annuity (RILA) market, Transamerica’s top competitors and the largest issuers are Equitable Financial, Brighthouse Financial, Prudential Financial, Allianz Life, and Lincoln National.” 20-F for 2025

7. Fidelity

   Word for word“In the defined contribution plan administration market, Transamerica’s largest competitors (based on assets under administration) are Fidelity, Empower, TIAA, Vanguard, Alight, Principal Financial, and Voya.” 20-F for 2025

8. Hartford Funds

   Word for word“Some of Transamerica’s main competitors in the mutual fund market include John Hancock, Hartford Funds, Lord Abbett, PGIM, and Touchstone.” 20-F for 2025

9. Jackson National

   Word for word“In the variable annuity market, Jackson National, Equitable Financial, Nationwide, Lincoln National, Corebridge Financial, and Pacific Life are top competitors.” 20-F for 2025

10. Janus Henderson

    Word for word“Primary competitors in the United Kingdom include Aberdeen, Aviva Investors, LGIM, Janus Henderson, Insight Investment, M&G, and Royal London.” 20-F for 2025

11. MassMutual

    Word for word“In the market for synthetic guaranteed investment contracts (GICs), Transamerica’s Stable Value Solutions business, the largest competitors are Prudential Financial, MetLife, Voya, MassMutual, Pacific Life, and Corebridge Financial.” 20-F for 2025

12. Pacific Life

    Word for word“In individual life insurance, leading competitors include Pacific Life, Lincoln National, Prudential Financial, John Hancock, National Life, Nationwide, Mutual of Omaha, and Corebridge Financial.” 20-F for 2025

13. Primerica

    Word for word“As a retail distributor, WFG’s primary competitor is Primerica.” 20-F for 2025

14. Quilter

    Word for word“Competitors include Aviva, Quilter, and Aberdeen.” 20-F for 2025

15. Robeco

    Word for word“Primary competitors in the Netherlands include BlackRock, Robeco, Goldman Sachs AM, Achmea, and Van Lanschot Kempen.” 20-F for 2025

Read from Aegon’s annual reports (20-F for 2025, 20-F for 2024, 20-F for 2023) and the financial data it files with the SEC, as of 2026-03-26. Every quotation is word for word from the filing linked beside it; how these pages are built and checked. The full record is in its company data sheet.