Synergy Mapper
Visualize the hidden value in your portfolio.
An interactive tool for mapping the synergies and friction between your business units. Define your portfolio, tag shared customers, shared technology, and shared capabilities, then see an auto-generated analysis of where value is being created or destroyed.
How to use this tool
Start by adding your business units (3–8 recommended). Then for each pair, indicate whether they share customers, technology, or capabilities — and where there is friction or duplication. The mapper generates a synergy heat map and prioritized recommendations.
Step 1: Define Your Business Units
Add 3-8 business units, product lines, or divisions to map. These will form the nodes of your synergy analysis.
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Our strategists can help you turn these insights into action. Or explore more diagnostic tools to build a complete picture.