Lens family
429 analysesDecision Forks ✕
Rio Tinto Didn't Pivot Away From Iron Ore. It Bought Its Future While the Future Was On Sale.
Rio Tinto
BuzzFeed Never 'Pivoted to Video.' It Was Reading a Rigged Dashboard.
BuzzFeed
Quibi Spent $1.75 Billion Building a Toll Road Next to a Free Highway
Quibi
Vice Was Worth $5.7 Billion and Sold for $350 Million. The Number Was Always a Story.
Vice Media
WBD Paid Tens of Billions for HBO, Then Spent Two Years Hiding the Name on the Door.
Warner Bros Discovery
WBD Killed a Finished Batgirl Movie. The Tax Write-Off Was the Excuse, Not the Reason.
Warner Bros Discovery
Spotify's Audiobooks Weren't a Content Bet. They Were a Legal Key.
Spotify
Marvel Didn't Bet on Itself. It Had Nothing Left to Mortgage.
Marvel
UMG Pulled Its Music From TikTok and Lost Almost Nothing. That Was the Whole Point.
Universal Music
Disney Was Turned Around Twice — and the Second Time Was Cleaning Up After the First
Disney
Disney Didn't Choose to Eat Its Cash Cow. The Cow Was Already Dying.
Disney
Disney Paid $4 Billion for Marvel and Didn't Even Get Spider-Man. It Was Still a Steal.
Disney
Iger Returned to Disney to Fix a Fire He Helped Set
Disney
Netflix's Famous Bet on Originals Wasn't a Vision. It Was a Hedge One Man Made Without Asking.
Netflix
Peacock Isn't Eating Comcast's Cable Cow. The Cow Was Already Dying.
Comcast / NBCUniversal
Lyft Didn't Retreat From Bikes. It Quietly Picked Which Ones Make Money.
Lyft
Uber Didn't Lose China. It Cashed Out of a War It Could Never Win.
Uber
Uber Didn't Lose the Self-Driving Race. It Walked Off the Track to Save Its Own Life.
Uber
Instacart Was Never Worth $39 Billion. The Grocery Business Was the Decoy.
Instacart
FTX Didn't Outsmart Its Investors. They Forgot to Ask for the Audit.
FTX
PayPal Was Set Free From eBay. Two Years Later, eBay Walked.
PayPal
PayPal's Revenue Never Stalled. Its Story Did - and the Story Was Worth $250 Billion.
PayPal
AstraZeneca Turned Down $117 Billion to Bet on Drugs It Hadn't Invented Yet
AstraZeneca
Merck Paid $5.8 Billion for Vioxx and Admitted Almost Nothing. That Was the Plan.
Merck
Merck Didn't Spin Off Organon to Set It Free. It Spun Off Organon to Get Paid.
Merck
Pfizer Didn't Get Smaller by Accident. It Was Strip-Mining for a Higher Multiple.
Pfizer
Purdue's Bankruptcy Wasn't Accountability. It Was Almost a Firewall.
Purdue Pharma
WeWork Didn't Fail at Its IPO. The IPO Did Exactly What It's Supposed To.
WeWork
Target Is Selling Nostalgia and Calling It a Turnaround
Target
Walmart Didn't Fail in Germany Because Germans Hate Smiling Greeters
Walmart