Stratrix

Company profile

Industry
Consumer electronics

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The analyses

The Bet · Decision Forks
The 2007 iPhone Won Despite Its Execution: Jobs Apologized for the Price Cut 69 Days In
The 2007 iPhone is remembered as a clean disruption. It wasn't. It shipped with two confusing prices, no app store, a four-year carrier handcuff, and a price cut so brutal Jobs had to apologize 69 days later. It won despite the execution, not because of it.
8 min