Company profile
- Industry
- Telecommunications
- Founded
- 1994
- Headquarters
- Bellevue, United States
- Ownership
- Majority-owned by Deutsche Telekom AG; publicly traded
Profiles are auto-generated and infrequently updated.
Decisions on record
2 verified Decision Cases on T-Mobile, and the casebook each one belongs to.
| Fork date | Decision type | What T-Mobile chose | Where it stood | The story | Casebook |
|---|---|---|---|---|---|
| 2013 | The Pricing Lens | Kill switching costs | total revenue near $80.1 billion up 3.5%, net income up 15% to $8.3 billion (2024) | Read the story → | The Pricing Lens Casebook → |
| 2013 | The Turnaround | Launch Un-carrier rebuild | 869,000 net adds in Q4 2013, flipping the 515,000 loss of a year before, churn down to 1.7% from 2.5% (2013) | Read the story → | The Turnaround Casebook → |
Run one of these yourself
The decisions T-Mobile faced, as kits you can run.
Each pack takes one of these decisions and gives you the framework, a deck for the room, a model that resolves to one number, and the sourced cases behind it. $499, one-time.
The analyses
The Disruptor's Playbook · Business Model
T-Mobile Burned the Contract to Win the Market. Now It's Quietly Raising Prices.
The Uncarrier playbook killed contracts and even paid your $375 early-termination fee to switch. It was real disruption. But by 2024 T-Mobile was raising legacy plans $2-$5 a line - and its CEO promised more in 2025. The weapon was always for the growth phase.
7 min
The Turnaround · Crisis & Reinvention
AT&T Tried to Buy T-Mobile. It Accidentally Funded the Company That Ate Its Lunch.
In 2011 AT&T agreed to pay $39B for T-Mobile. When regulators killed it, the breakup penalty handed Deutsche Telekom $3B cash plus spectrum — about $4B in total. T-Mobile used the would-be acquirer's money to build the strategy that took its customers.
8 min
Tools to try
- Ansoff move finderFramework: Ansoff Matrix
- Business model canvas builderFramework: Business Model Canvas
- Change readiness checkFramework: Kotter's 8-Step Change Model
- Five Forces scorerFramework: Porter's Five Forces
- SMART goal builderFramework: SMART Goals
- SWOT builderFramework: SWOT Analysis
More from Stratrix
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The defining moves in business, and what they teach, as they publish.