Company profile
SEC EDGAR ↗- Industry
- Motor Vehicles & Passenger Car Bodies
- Listed
- NYSE: STLA
- Incorporated
- Netherlands
- Headquarters
- Hoofddorp, P7
- Fiscal year end
- Dec 31
Financials
FY2025- Revenue
- €153.5B
- Net income
- −€22.3B
- Total assets
- €195.2B
| Fiscal year | Revenue | Net income | Total assets |
|---|---|---|---|
| FY2025 | €153.5B | −€22.3B | €195.2B |
| FY2024 | €156.9B | €5.52B | €207.6B |
| FY2023 | €189.5B | €18.6B | €202.1B |
| FY2022 | €179.6B | €16.8B | €186.2B |
| FY2021 | €149.4B | €14.2B | €171.8B |
| FY2020 | €47.7B | €2.02B | €75.3B |
Reported fiscal years from SEC filings (20-F) — SEC EDGAR ↗. Stratrix is a strategy publication, not a real-time financial data service.
Decisions on record
3 verified Decision Records on Stellantis, and the casebook each one belongs to.
| Fork date | Decision type | The story | Casebook |
|---|---|---|---|
| 2021 | Adjacency Expansion | Read the story → | Adjacency Expansion Casebook → |
| 2022 | The Pricing Lens | Read the story → | The Pricing Lens Casebook → |
| 2024 | Crisis Response | Read the story → | Crisis Response Casebook → |
Run one of these yourself
The decisions Stellantis faced, as kits you can run.
Each pack takes one of these decisions and gives you the framework, a deck for the room, a model that resolves to one number, and the sourced cases behind it. $499, one-time.
Growth & PortfolioThe Adjacency ExpansionWhen does the business next door belong to you?See the pack →Crisis & ReinventionThe Crisis ResponseWhat is one more quarter of not acting worth?See the pack →Business ModelThe Pricing Model ChangeWhat does changing how you charge cost before it starts paying?See the pack →
The analyses
The Adjacency Expansion · Growth & Portfolio
Stellantis Won the Merger Math and Lost the Cars. The Synergies Were Real - and That Was the Problem.
Stellantis hit €8.4 billion in cost synergies more than two years early. Then 2024 arrived: net profit down 70%, U.S. sales down 20% in a single quarter, and a CEO out the door. The savings were never the issue. What they paid for was.
8 min
The Crisis Response · Crisis & Reinvention
Stellantis Built Its Own 70% Profit Collapse in North America, and the Board Made It Worse
In one year Stellantis's net profit fell 70% — from a record €18.6 billion to €5.5 billion. The wound wasn't an EV bet or a macro shock. It was self-inflicted in North America, and the board's response made it worse.
8 min
The Premium Trap · Business Model
Jeep and Ram Charged 20% More Than the Market. The Market Said No.
Stellantis bet its Jeep and Ram loyalty moat could carry a 20%+ price premium over the industry average. In 2024 U.S. sales fell approximately 15% while the total market rose just over 2%, the CEO was gone by December, and the premium narrowed back to nothing.
8 min