Company profile
SEC EDGAR ↗- Industry
- Motor Vehicles & Passenger Car Bodies
- Listed
- NYSE: STLA
- Incorporated
- Netherlands
- Headquarters
- Hoofddorp, P7
- Fiscal year end
- Dec 31
Financials
FY2025- Revenue
- €153.5B
- Net income
- −€22.3B
- Total assets
- €195.2B
| Fiscal year | Revenue | Net income | Total assets |
|---|---|---|---|
| FY2025 | €153.5B | −€22.3B | €195.2B |
| FY2024 | €156.9B | €5.52B | €207.6B |
| FY2023 | €189.5B | €18.6B | €202.1B |
| FY2022 | €179.6B | €16.8B | €186.2B |
| FY2021 | €149.4B | €14.2B | €171.8B |
| FY2020 | €47.7B | €2.02B | €75.3B |
Reported fiscal years from SEC filings (20-F) — SEC EDGAR ↗. Stratrix is a strategy publication, not a real-time financial data service.
Decisions on record
3 verified Decision Cases on Stellantis, and the casebook each one belongs to.
| Fork date | Decision type | What Stellantis chose | Where it stood | The story | Casebook |
|---|---|---|---|---|---|
| 2021 | Adjacency Expansion | Optimize for cost & price | board accepted Carlos Tavares' resignation as CEO with immediate effect (2024-12) | Read the story → | Adjacency Expansion Casebook → |
| 2022 | The Pricing Lens | Extract a 20%+ premium | by end of 2024 the ATP narrowed back toward the market average (2024) | Read the story → | The Pricing Lens Casebook → |
| 2024 | Crisis Response | Confirm CEO, swap deputies | The company posted a €2.3 billion net loss for the first half of 2025 (2025) | Read the story → | Crisis Response Casebook → |
Videos on Stellantis
Run one of these yourself
The decisions Stellantis faced, as kits you can run.
Each pack takes one of these decisions and gives you the framework, a deck for the room, a model that resolves to one number, and the sourced cases behind it. $499, one-time.
Growth & PortfolioThe Adjacency ExpansionWhen does the business next door belong to you?See the pack →Crisis & ReinventionThe Crisis ResponseWhat is one more quarter of not acting worth?See the pack →Business ModelThe Pricing Model ChangeWhat does changing how you charge cost before it starts paying?See the pack →
The analyses
The Adjacency Expansion · Growth & Portfolio
Stellantis Won the Merger Math and Lost the Cars. The Synergies Were Real - and That Was the Problem.
Stellantis hit €8.4 billion in cost synergies more than two years early. Then 2024 arrived: net profit down 70%, U.S. sales down 20% in a single quarter, and a CEO out the door. The savings were never the issue. What they paid for was.
8 min
The Crisis Response · Crisis & Reinvention
Stellantis Built Its Own 70% Profit Collapse in North America, and the Board Made It Worse
In one year Stellantis's net profit fell 70% — from a record €18.6 billion to €5.5 billion. The wound wasn't an EV bet or a macro shock. It was self-inflicted in North America, and the board's response made it worse.
8 min
The Premium Trap · Business Model
Jeep and Ram Charged 20% More Than the Market. The Market Said No.
Stellantis bet its Jeep and Ram loyalty moat could carry a 20%+ price premium over the industry average. In 2024 U.S. sales fell approximately 15% while the total market rose just over 2%, the CEO was gone by December, and the premium narrowed back to nothing.
8 min
Tools to try
- Ansoff move finderFramework: Ansoff Matrix
- Business model canvas builderFramework: Business Model Canvas
- Change readiness checkFramework: Kotter's 8-Step Change Model
- Five Forces scorerFramework: Porter's Five Forces
- SMART goal builderFramework: SMART Goals
- SWOT builderFramework: SWOT Analysis
More from Stratrix
The Business Model Wizard
Make the seven choices that define your model, test your numbers against real companies, and meet the rival AI would build against you.
Free · about twelve minutesBuild your Model Thesis →Test a decision, free
Set a live decision against the companies that made it before you.
AcquisitionsThe Distance TestDivestituresThe Divestiture TestDiversificationThe Diversification TestMake or buyThe Make-or-Buy TestStratrix Team
Every Casebook, three Strategy Packs a seat each year and Ask Stratrix, for teams that face these decisions all year.
$1,999 a year · $499 a seatWhat is included →New analyses, by email
The defining moves in business, and what they teach, as they publish.