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Richemont
Richemont's defining moves.
The defining strategic moves at Richemont — each one explained and grounded in the record.
The Adjacency Expansion · Adjacency Expansion
Richemont Spent €5 Billion to Learn It Bought the Wrong Business in 2018
Richemont paid for Yoox Net-a-Porter as a digital triumph and exited it in 2025 by paying someone to take it away. Over €5 billion in non-cash charges later, the verdict isn't that it ran the bet badly. It's that the bet was wrong on the day it was made.
8 min