Digital download. All sales are final: no refunds or returns. Each format can be downloaded 3 times, and the links stay valid for 30 days. If you need more, reply to your confirmation email and we will sort it out.
Control is discussed as something you have and dilution takes away. It is better understood as something you buy, every year, at a price nobody has written down: capital not raised, a structure somebody maintains, and an approach that never arrives. A company that has never computed that price is not keeping control — it is renewing the purchase annually without one. This pack names the four instruments and the specific question each one fails on, prices what holding control costs, states what it must be worth per year, and insists on the succession question that ends more of these structures than cost ever has.
The test that runs through every file
Which of the four instruments is load-bearing, and whether it survives the person holding it. It is the argument in the deck, it becomes the wizard’s axes, it drives the model’s inputs, and it reappears as lines on the checklist. That is what makes 16 files a product rather than 16 documents.
The model resolves to one number you can negotiate with: What control must be worth — the annual value holding it has to create. It ships blank and worked, and every input is a named cell rather than a figure buried inside a formula, so the number arrives with its assumptions attached rather than on its own authority.
What is in the Founder Control Strategy Pack
- Foundations. The framework: control as a purchase, the four instruments and how each fails, the price, the succession question and the two halts.
- Concept deck. Twenty-one slides for a leadership or family session, with the sourced positions and what each does not establish.
- Decision wizard. Eight scored questions returning the position, the band, and either of the two halt conditions.
- Control model. Ten years of the three flows, the deferral carried as a compounding stock, and what control must be worth per year.
- Strategies and tactics. The moves under each instrument, the ones that make a structure brittle, and the section on reducing control deliberately.
- Case studies. Nine sourced positions read through the instrument used and what tested it, including three that failed on succession.
- Fit worksheet. The single page of record: the instrument, the two halts, the annual cost, the expiry, who signed.
- Roadmap template. Five phases with gates and owners, the assumptions register, and an annual reporting line.
- Practitioner manual. Building the annual figure, the succession conversation and its wording, six failure modes and the indicators that show first.
- Field checklist. The one-pager that survives outside the binder.
- About the package. What each file does and the order in which to run them.
An honest note on fit
This is a kit for running a decision, not a research report and not a course. It is worth buying if a real decision is in front of you and you would otherwise start from a blank page. It is not worth buying to read.
Worked examples use an explicitly fictional business, labeled on every file that contains one, with numbers tuned to teach rather than to flatter — each worked case is built so that the decision does not simply come out well, and so that what settles it is the test the pack exists to run. A worked example where everything works is a brochure. The price excludes customization, implementation and support, and where the pack reasons beyond its evidence it says so on the page.
Questions
- What is the Founder Control Strategy Pack?
- The Founder Control Strategy Pack is a decision-support kit for one question: What does holding control cost you, and what must it be worth? It contains 16 files — foundations, concept deck, decision wizard, control model, strategies and tactics, case studies, fit worksheet, roadmap template, practitioner manual, field checklist, about the package — built around a single organizing test: which of the four instruments is load-bearing, and whether it survives the person holding it. It is what a leadership team uses to run the decision and leave a record of what they assumed, rather than a report about the topic.
- Who is the Founder Control Strategy Pack for?
- Anyone who has to make this call and answer for it: an operator or owner facing the decision, the executive team running it, the board or investor testing the reasoning, or an adviser who would otherwise build the framework from a blank page. It is worth buying when a real decision is in front of you. It is not worth buying to read.
- What is in the Founder Control Strategy Pack?
- 16 files in Word, PDF, PowerPoint and Excel: Foundations (Word + PDF) — The framework: control as a purchase, the four instruments and how each fails, the price, the succession question and the two halts. Concept deck (PowerPoint + PDF) — Twenty-one slides for a leadership or family session, with the sourced positions and what each does not establish. Decision wizard (Excel) — Eight scored questions returning the position, the band, and either of the two halt conditions. Control model (Excel, blank and worked) — Ten years of the three flows, the deferral carried as a compounding stock, and what control must be worth per year. Strategies and tactics (Word) — The moves under each instrument, the ones that make a structure brittle, and the section on reducing control deliberately. Case studies (Word) — Nine sourced positions read through the instrument used and what tested it, including three that failed on succession. Fit worksheet (Word, blank and worked) — The single page of record: the instrument, the two halts, the annual cost, the expiry, who signed. Roadmap template (Word) — Five phases with gates and owners, the assumptions register, and an annual reporting line. Practitioner manual (Word + PDF) — Building the annual figure, the succession conversation and its wording, six failure modes and the indicators that show first. Field checklist (PDF) — The one-pager that survives outside the binder. About the package (PDF) — What each file does and the order in which to run them.
- What number does the Founder Control Strategy Pack produce?
- What control must be worth — the annual value holding it has to create. The model ships blank and worked, and every input is a named cell rather than a figure buried inside a formula, so the number you take into a room arrives with its assumptions attached and can be argued with rather than merely believed.
- How is the Founder Control Strategy Pack delivered?
- As a single download of all 16 files, immediately after payment, with the same link sent by email. It can be downloaded 3 times and the link is valid for 30 days. There is nothing to install and no account to keep.
- How much does the Founder Control Strategy Pack cost, and is it a subscription?
- $499, one-time. It is not a subscription and there is nothing to cancel. Where the pack is revised within 180 days of your purchase, the new release is yours. The price does not include customization, implementation help or support.
- Are the worked examples in the Founder Control Strategy Pack real companies?
- The case studies are real, sourced and dated, and each one states what its evidence does not establish. The worked model, wizard and worksheet use an explicitly fictional business, labeled as such on every file that contains one. A worked model needs roughly fifteen populated inputs; for a real company you would have public figures for perhaps four, and the rest would be estimates wearing the authority of a spreadsheet.