Company profile
SEC EDGAR ↗- Industry
- Radio & Tv Broadcasting & Communications Equipment
- Listed
- NYSE: NOK
- Incorporated
- Finland
- Headquarters
- Espoo Finland, H9
- Fiscal year end
- Dec 31
Financials
FY2017- Revenue
- €23.1B
- Net income
- −€1.46B
- Total assets
- €41.0B
Latest full fiscal year from SEC filings (20-F) — SEC EDGAR ↗. Stratrix is a strategy publication, not a real-time financial data service.
The analyses
The Counterfactual · Decision Forks
A Day After the 2007 Reveal, Nokia Called the iPhone Its Biggest Threat — Then Lost Anyway
The myth says Nokia laughed off the iPhone. A confidential memo, now public, proves the opposite: the day after Jobs's 2007 reveal, Nokia warned its own leaders the iPhone UI 'may be the biggest threat.' It saw everything. It still lost.
8 min
The Decision Fork · Decision Forks
Nokia's Burning Platform Memo Was Right. Saying It Out Loud Is What Killed It.
In 2011 Stephen Elop told Nokia it was standing on a burning platform - and then jumped to Windows Phone before the lifeboat existed. The diagnosis was correct. The timing turned a 33% smartphone share into 3%.
8 min
The Fall · Crisis & Reinvention
Nokia Held 39% of the Market and Out-Spent Rivals on R&D. Fear Killed It Anyway.
Nokia held 39% of the global phone market in early 2008 and out-spent rivals on R&D. It still collapsed - because shared organizational fear had paralyzed its smartphone decisions before the iPhone arrived. Apple just arrived to find the patient already dying.
8 min
The Fall · Decision Forks
Nokia Saw the iPhone Clearly — Then Shipped 57 Versions of One Operating System
Nokia saw the iPhone clearly and even shipped capable alternatives. Yet by 2009 it was running 57 incompatible versions of one operating system, and its smartphone share fell from 50.8% to 3.1% in six years. The failure was never vision. It was the machine that made the vision.
8 min
The Turnaround · Decision Forks
Nokia Bought Its Networks Lifeboat Eight Months Before the Microsoft Phone Sale Closed
The legend says Nokia sold its phones to Microsoft and reinvented itself as a networks company. The dates say otherwise: Nokia bought full control of its networks business on August 7, 2013 — eight months before the Microsoft sale closed. The lifeboat came first.
7 min