Company profile
SEC EDGAR ↗- Industry
- Radio & Tv Broadcasting & Communications Equipment
- Listed
- NYSE: NOK
- Incorporated
- Finland
- Headquarters
- Espoo Finland, H9
- Fiscal year end
- Dec 31
Financials
FY2017- Revenue
- €23.1B
- Net income
- −€1.46B
- Total assets
- €41.0B
| Fiscal year | Revenue | Net income | Total assets |
|---|---|---|---|
| FY2017 | €23.1B | −€1.46B | €41.0B |
| FY2016 | €23.6B | −€927.0M | €44.9B |
| FY2015 | €12.6B | €2.47B | — |
Reported fiscal years from SEC filings (20-F) — SEC EDGAR ↗. Stratrix is a strategy publication, not a real-time financial data service.
Decisions on record
2 verified Decision Cases on Nokia, and the casebook each one belongs to.
| Fork date | Decision type | What Nokia chose | Where it stood | The story | Casebook |
|---|---|---|---|---|---|
| 2011 | The Fork | Adopt Windows Phone only | Microsoft agreed to acquire the business and license patents for EUR 5.44 billion (2013-09) | Read the story → | The Fork Casebook → |
| 2013 | The Turnaround | Buy out Siemens' networks stake | Nokia's 2024 revenue was €19.22B with €1.28 billion of net income (2024) | Read the story → | The Turnaround Casebook → |
Run one of these yourself
The decisions Nokia faced, as kits you can run.
Each pack takes one of these decisions and gives you the framework, a deck for the room, a model that resolves to one number, and the sourced cases behind it. $499, one-time.
The analyses
The Counterfactual · Decision Forks
A Day After the 2007 Reveal, Nokia Called the iPhone Its Biggest Threat — Then Lost Anyway
The myth says Nokia laughed off the iPhone. A confidential memo, now public, proves the opposite: the day after Jobs's 2007 reveal, Nokia warned its own leaders the iPhone UI 'may be the biggest threat.' It saw everything. It still lost.
8 min
The Decision Fork · Decision Forks
Nokia's Burning Platform Memo Was Right. Saying It Out Loud Is What Killed It.
In 2011 Stephen Elop told Nokia it was standing on a burning platform - and then jumped to Windows Phone before the lifeboat existed. The diagnosis was correct. The timing turned a 33% smartphone share into 3%.
8 min
The Turnaround · Crisis & Reinvention
Nokia Bought Its Networks Lifeboat Eight Months Before the Microsoft Phone Sale Closed
The legend says Nokia sold its phones to Microsoft and reinvented itself as a networks company. The dates say otherwise: Nokia bought full control of its networks business on August 7, 2013 — eight months before the Microsoft sale closed. The lifeboat came first.
7 min
Tools to try
- Ansoff move finderFramework: Ansoff Matrix
- Business model canvas builderFramework: Business Model Canvas
- Change readiness checkFramework: Kotter's 8-Step Change Model
- Five Forces scorerFramework: Porter's Five Forces
- SMART goal builderFramework: SMART Goals
- SWOT builderFramework: SWOT Analysis
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