Stratrix

Company profile

Industry
Consumer electronics / digital media
Founded
2006
Headquarters
Redmond, United States
Ownership
Discontinued brand of Microsoft

Profiles are auto-generated and infrequently updated.

The analyses

The Fall · Decision Forks
The Zune Didn't Lose to the iPod. Microsoft Beat It First.
The Zune peaked near 10% of the hard-drive MP3 market, then watched revenue fall 54% in a single holiday season. The real killer wasn't Apple. It was Microsoft abandoning its own ecosystem to launch a brown box nobody asked for.
7 min