Company profile
SEC EDGAR ↗- Industry
- Apparel & Other Finishd Prods of Fabrics & Similar Matl
- Listed
- NYSE: LEVI
- Incorporated
- DE
- Headquarters
- San Francisco, CA
- Fiscal year end
- Nov 29
Financials
FY2025- Revenue
- $6.28B
- Net income
- $578.1M
- Total assets
- $6.85B
| Fiscal year | Revenue | Net income | Total assets |
|---|---|---|---|
| FY2025 | $6.28B | $578.1M | $6.85B |
| FY2024 | $6.03B | $210.6M | $6.38B |
| FY2023 | $5.84B | $249.6M | $6.05B |
| FY2022 | $6.17B | $569.1M | $6.04B |
| FY2021 | $5.76B | $553.5M | $5.90B |
| FY2020 | $4.45B | −$127.1M | $5.64B |
Reported fiscal years from SEC filings (10-K) — SEC EDGAR ↗. Stratrix is a strategy publication, not a real-time financial data service.
Decisions on record
One verified Decision Record on Levi's, and the casebook each one belongs to.
| Fork date | Decision type | What Levi's chose | Where it stood | The story | Casebook |
|---|---|---|---|---|---|
| 2002 | The Turnaround | Cut cost base offshore | $4.15 billion in fiscal 2002, $4.09 billion in fiscal 2003, and $4.07 billion in fiscal 2004 (2004) | Read the story → | The Turnaround Casebook → |
Run one of these yourself
The decisions Levi's faced, as kits you can run.
Each pack takes one of these decisions and gives you the framework, a deck for the room, a model that resolves to one number, and the sourced cases behind it. $499, one-time.
The analyses
The Distribution Rebellion · Boundaries of the Firm
Levi's Spent a Decade Reweighting Toward DTC, and 50% Held for Exactly One Quarter
Headlines say Levi's 'crossed 50% DTC' and revived its brand by going direct. That's true for exactly one quarter. On a full-year basis DTC was in the mid-40s in FY2024 — and the real story is a decade-long, deliberate channel-mix shift, not a wholesale exit.
8 min
The Turnaround · Crisis & Reinvention
Levi's Famous 2000s Comeback Was Mostly a Smaller Company Wearing the Old Name
The story says Levi's clawed back from the brink in the 2000s. The numbers say otherwise: net sales sat at $4.15B, $4.09B, then $4.07B from 2002 to 2004 — a shallow decline, not a revival. What it actually fixed was its cost base, not its top line.
7 min