Company profile
SEC EDGAR ↗- Industry
- Apparel & Other Finishd Prods of Fabrics & Similar Matl
- Listed
- NYSE: LEVI
- Incorporated
- DE
- Headquarters
- San Francisco, CA
- Fiscal year end
- Nov 29
Financials
FY2025- Revenue
- $6.28B
- Net income
- $578.1M
- Total assets
- $6.85B
Latest full fiscal year from SEC filings (10-K) — SEC EDGAR ↗. Stratrix is a strategy publication, not a real-time financial data service.
The analyses
The Distribution Rebellion · Moat & Competition
Levi's Spent a Decade Reweighting Toward DTC, and 50% Held for Exactly One Quarter
Headlines say Levi's 'crossed 50% DTC' and revived its brand by going direct. That's true for exactly one quarter. On a full-year basis DTC was in the mid-40s in FY2024 — and the real story is a decade-long, deliberate channel-mix shift, not a wholesale exit.
8 min
The Pricing Play · Business Model
Levi's Margin Lift Is Geography: It Kept the Retail Cut It Once Handed to Kohl's
Wall Street calls it premiumization. Levi's gross margin did jump from 57.8% in Q4 2023 to a record 61.3% in Q4 2024. But the 501 still costs what it always did - the company just stopped handing the retail margin to Kohl's. The lift is geography, not luxury.
8 min
The Turnaround · Decision Forks
Levi's Famous 2000s Comeback Was Mostly a Smaller Company Wearing the Old Name
The story says Levi's clawed back from the brink in the 2000s. The numbers say otherwise: net sales sat at $4.15B, $4.09B, then $4.07B from 2002 to 2004 — a shallow decline, not a revival. What it actually fixed was its cost base, not its top line.
7 min