Company profile
SEC EDGAR ↗- Industry
- Retail-Grocery Stores
- Listed
- NYSE: KR
- Incorporated
- OH
- Headquarters
- Cincinnati, OH
- Fiscal year end
- Jan 30
Financials
FY2026- Revenue
- $147.6B
- Net income
- $1.02B
- Total assets
- $50.0B
| Fiscal year | Revenue | Net income | Total assets |
|---|---|---|---|
| FY2026 | $147.6B | $1.02B | $50.0B |
| FY2025 | $147.1B | $2.67B | $52.6B |
| FY2024 | $150.0B | $2.17B | $50.5B |
| FY2023 | $148.3B | $2.25B | $49.6B |
| FY2022 | $137.9B | $1.67B | $49.1B |
| FY2021 | $132.5B | $2.58B | $48.7B |
Reported fiscal years from SEC filings (10-K) — SEC EDGAR ↗. Stratrix is a strategy publication, not a real-time financial data service.
Decisions on record
4 verified Decision Records on Kroger, and the casebook each one belongs to.
| Fork date | Decision type | The story | Casebook |
|---|---|---|---|
| 2015 | Adjacency Expansion | Read the story → | Adjacency Expansion Casebook → |
| 2015 | The Money Machine | Read the story → | The Money Machine Casebook → |
| 2018 | Adjacency Expansion | Read the story → | Adjacency Expansion Casebook → |
| 2022 | The Counterfactual | Read the story → | The Counterfactual Casebook → |
Run one of these yourself
The decisions Kroger faced, as kits you can run.
Each pack takes one of these decisions and gives you the framework, a deck for the room, a model that resolves to one number, and the sourced cases behind it. $499, one-time.
Growth & PortfolioThe Adjacency ExpansionWhen does the business next door belong to you?See the pack →Business ModelThe Money MachineWhere does the money actually come from, and who sets the rate it comes in at?See the pack →Decision ForksThe Road Not TakenWhat did the decision you did not take actually cost?See the pack →
The analyses
The Adjacency Expansion · Growth & Portfolio
Kroger Bought Jewelry Stores and Gas Stations. Only One Kind of Adjacency Survived.
Kroger spent two decades bolting on businesses next to the supermarket—fuel, pharmacy, jewelry, convenience stores, a data lab. Then it sold 762 convenience stores for $2.15 billion. The survivors weren't the ones that added footprint. They were the ones that fed the loyalty card.
8 min
The Adjacency Expansion · Growth & Portfolio
Kroger's $30 Billion Side Hustle Has a Hole You Could Drive a Truck Through
Kroger is hyped as a grocer with two new flywheels: a high-margin ad network and a $30B private-label empire. But the ad revenue never appears as a real line item, and the $30B is one CFO quote. The structure is sound; the scoreboard is missing.
7 min
The Money Machine · Business Model
Kroger's Loyalty Card Became 84.51°, a Data Unit Worth $1.35 Billion in Operating Income
Kroger sells groceries on margins thin enough to vanish. The real money machine is 84.51°: a data unit that turned a loyalty card into $1.35 billion of alternative-profit operating income in 2024 — and the master-plan story is tidied up after the fact.
7 min
The Counterfactual · Decision Forks
The Kroger-Albertsons Merger Died on a Buyer With 23 Supermarkets Asked to Grow 18-Fold
Everyone blames Lina Khan for killing the $24.6 billion Kroger-Albertsons merger. The court record says otherwise: the deal was sunk by the companies' own executives, a buyer with 23 supermarkets asked to grow 18-fold overnight, and a 2015 disaster nobody could un-remember.
8 min