Company profile
SEC EDGAR ↗- Industry
- Services-Prepackaged Software
- Listed
- Nasdaq: INTU
- Incorporated
- DE
- Headquarters
- Mountain View, CA
- Fiscal year end
- Jul 31
Financials
FY2022- Revenue
- $12.7B
- Net income
- $2.07B
- Total assets
- $27.7B
| Fiscal year | Revenue | Net income | Total assets |
|---|---|---|---|
| FY2022 | $12.7B | $2.07B | $27.7B |
| FY2021 | $9.63B | $2.06B | $15.5B |
| FY2020 | $7.68B | $1.83B | $10.9B |
| FY2019 | $6.78B | $1.56B | $6.28B |
| FY2018 | $6.03B | $1.33B | $5.13B |
| FY2017 | $5.20B | $985.0M | $4.07B |
Reported fiscal years from SEC filings (10-K) — SEC EDGAR ↗. Stratrix is a strategy publication, not a real-time financial data service.
Decisions on record
3 verified Decision Records on Intuit, and the casebook each one belongs to.
| Fork date | Decision type | What Intuit chose | Where it stood | The story | Casebook |
|---|---|---|---|---|---|
| 2003 | Ecosystem Lock-in | Join Free File Alliance | Consumer Group revenue grew to $4.9 billion in FY2025 (2025) | Read the story → | Ecosystem Lock-in Casebook → |
| 2023 | Adjacency Expansion | Shut down Mint | down to roughly 3.6 million active users, from over 20 million at its 2016 peak (2023) | Read the story → | Adjacency Expansion Casebook → |
| 2024 | Ecosystem Lock-in | Force desktop to subscription | grew 19% for the year (2024) | Read the story → | Ecosystem Lock-in Casebook → |
Videos on Intuit
Run one of these yourself
The decisions Intuit faced, as kits you can run.
Each pack takes one of these decisions and gives you the framework, a deck for the room, a model that resolves to one number, and the sourced cases behind it. $499, one-time.
The analyses
The Adjacency Expansion · Growth & Portfolio
Intuit Bought Its Way Into Everything Adjacent to Taxes. Then It Had to Kill One of Its Own.
Mint, Credit Karma, Mailchimp, TurboTax - Intuit's acquisitions look like diversification. They were the opposite: a flywheel that funnels every user back to taxes and accounting. The proof came in 2023, when it shut down Mint's 3.6 million users to feed Credit Karma.
8 min
The Ecosystem Lock-In · Moat & Competition
Intuit Owns Two Lock-Ins. Only One of Them Is Actually Strong.
Everyone calls Intuit a switching-cost machine. But the two halves aren't the same: QuickBooks revenue grew 19% in FY2024 while TurboTax units fell 1% — and the FTC is still in court over how the consumer side keeps its customers.
8 min
The Ecosystem Lock-In · Moat & Competition
$53.8 Million in Lobbying Later, Intuit Watched IRS Direct File Die
Intuit makes $4.9 billion a year from TurboTax — money that exists because the IRS doesn't compete with it. Since 2004 the company has spent $53.8 million on federal lobbying, hit a record $3.9 million in 2025, and watched IRS Direct File die. The moat isn't the product. It's the rule that keeps the government out.
8 min