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Facebook-Instagram

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The bets, forks and reversals that shaped Facebook-Instagram — each one explained, and checked against the record.

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The decisions that made it

The Counterfactual · Decision Forks
The '$1 Billion Instagram Deal' Cost $715 Million - and It Wasn't a Vision. It Was a Surrender.
Facebook didn't pay $1 billion for Instagram. By the time it closed, the price was $715 million for a 13-person app with zero revenue. The genius wasn't foresight - it was an admission Facebook had already lost the mobile photo war.
7 min
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