Facebook-Instagram — the decisions that defined it | Stratrix

The decisions that made it

The Counterfactual · Decision Forks

The '$1 Billion Instagram Deal' Cost $715 Million - and It Wasn't a Vision. It Was a Surrender.

Facebook didn't pay $1 billion for Instagram. By the time it closed, the price was $715 million for a 13-person app with zero revenue. The genius wasn't foresight - it was an admission Facebook had already lost the mobile photo war.