Company profile
SEC EDGAR ↗- Industry
- Perfumes, Cosmetics & Other Toilet Preparations
- Listed
- NYSE: EL
- Incorporated
- DE
- Headquarters
- New York, NY
- Fiscal year end
- Jun 30
Financials
FY2025- Revenue
- $14.3B
- Net income
- −$1.13B
- Total assets
- $19.9B
Latest full fiscal year from SEC filings (10-K) — SEC EDGAR ↗. Stratrix is a strategy publication, not a real-time financial data service.
The analyses
The Fall · Decision Forks
Estée Lauder's Collapse Looks Like a China Shock. It Was a Bet on One Customer Coming Due
Revenue peaked at $17.74 billion in FY2022, then fell two straight years to $15.61 billion in FY2024 with net earnings down ~60%. The collapse looks like a China shock. It was really a bet on one customer coming due.
7 min
The Market-Entry Gambit · Growth & Portfolio
Estée Lauder's Wound Was Three Channels Failing at Once; the Rest of the Business Grew 3%
The story says one big bet on China sank Estée Lauder. The filings say otherwise: strip out China and travel retail and the rest of the company grew 3% in FY2024. The real wound was three channels failing together - and management missing all three.
8 min
The Adjacency Expansion · Growth & Portfolio
Estée Lauder Owns Sixteen Brands and One Vulnerability. The Brands Hid It for Decades.
Estée Lauder bought founder-built brands, kept their faces, and shared the back office — a model that compounded for thirty years. Then net sales fell to $15.61 billion, down two years running, because every distinct brand sold through the same two doors: China and Asia travel retail.
8 min