Company profile
- Founded
- 1982
- Headquarters
- Redwood City, United States
- Ownership
- Publicly traded
Profiles are auto-generated and infrequently updated.
Decisions on record
2 verified Decision Cases on Electronic Arts, and the casebook each one belongs to.
| Fork date | Decision type | What Electronic Arts chose | Where it stood | The story | Casebook |
|---|---|---|---|---|---|
| 2009 | The Counterfactual | Close studio, keep franchises | EA named 'Worst Company in America' in April 2012 and again in April 2013, first to win consecutively (2013) | Read the story → | The Counterfactual Casebook → |
| 2022 | Adjacency Expansion | Drop the FIFA name | FC 24 was the second-biggest boxed launch of 2023 in the UK, though first-week physical units were down about 30% versus FIFA 23 (2023) | Read the story → | Adjacency Expansion Casebook → |
Run one of these yourself
The decisions Electronic Arts faced, as kits you can run.
Each pack takes one of these decisions and gives you the framework, a deck for the room, a model that resolves to one number, and the sourced cases behind it. $499, one-time.
The analyses
The Adjacency Expansion · Growth & Portfolio
EA Walked Away From the FIFA Name. It Kept Everything That Mattered.
Everyone read the 2022 FIFA split as the end of EA's biggest franchise. It was the opposite - EA shed a ~$150M/year logo fee and kept its 300+ league, club, and player rights. FC 24 lost the name and almost nothing else.
8 min
The Counterfactual · Decision Forks
EA Buys the Franchise; the Studio Is Just the Wrapper It Throws Away
EA has acquired and then closed Maxis, Bullfrog, Origin, Westwood, Pandemic, and Mythic. The 'studio killer' story misses the design: EA was never buying the studio. It was buying the franchise, and the studio was the wrapper it threw away.
7 min
Tools to try
- Ansoff move finderFramework: Ansoff Matrix
- Business model canvas builderFramework: Business Model Canvas
- Change readiness checkFramework: Kotter's 8-Step Change Model
- Five Forces scorerFramework: Porter's Five Forces
- SMART goal builderFramework: SMART Goals
- SWOT builderFramework: SWOT Analysis
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