Company profile
- Founded
- 1982
- Headquarters
- Redwood City, United States
- Ownership
- Publicly traded
Profiles are auto-generated and infrequently updated.
Decisions on record
2 verified Decision Records on Electronic Arts, and the casebook each one belongs to.
| Fork date | Decision type | The story | Casebook |
|---|---|---|---|
| 2009 | The Counterfactual | Read the story → | The Counterfactual Casebook → |
| 2022 | Adjacency Expansion | Read the story → | Adjacency Expansion Casebook → |
Run one of these yourself
The decisions Electronic Arts faced, as kits you can run.
Each pack takes one of these decisions and gives you the framework, a deck for the room, a model that resolves to one number, and the sourced cases behind it. $499, one-time.
Growth & PortfolioThe Adjacency ExpansionWhen does the business next door belong to you?See the pack →Decision ForksThe Road Not TakenWhat did the decision you did not take actually cost?See the pack →Business ModelThe Pricing Model ChangeWhat does changing how you charge cost before it starts paying?See the pack →
The analyses
The Adjacency Expansion · Growth & Portfolio
EA Walked Away From the FIFA Name. It Kept Everything That Mattered.
Everyone read the 2022 FIFA split as the end of EA's biggest franchise. It was the opposite - EA shed a ~$150M/year logo fee and kept its 300+ league, club, and player rights. FC 24 lost the name and almost nothing else.
8 min
The Counterfactual · Decision Forks
EA Buys the Franchise; the Studio Is Just the Wrapper It Throws Away
EA has acquired and then closed Maxis, Bullfrog, Origin, Westwood, Pandemic, and Mythic. The 'studio killer' story misses the design: EA was never buying the studio. It was buying the franchise, and the studio was the wrapper it threw away.
7 min
The Money Machine · Business Model
Three Countries Tried to Ban EA's Loot Boxes. The Revenue Went Up.
A criminal ban in Belgium, a €10M fine in the Netherlands, and a record 683,000-downvote revolt all aimed at EA's loot boxes. Belgium didn't enforce it, the fine was overturned, and Ultimate Team's share of EA revenue rose from 23% to 29% straight through the storm.
7 min