← CompaniesDasani (UK)
CompanyDasani is a brand of bottled water owned by The Coca-Cola Company. Its 2004 launch in the UK was unsuccessful, and the product was withdrawn after a contamination recall.
We dig behind Dasani (UK)'s stated narrative to unravel the real strategy — the calls that actually shaped it, and why they played out the way they did.
Crisis & Reinvention