The Fall · Crisis & Reinvention
Crystal Pepsi Didn't Die From Sabotage. It Died From Nine Months.
The legend says Coca-Cola murdered Crystal Pepsi with a kamikaze product called Tab Clear. But the man who invented it later admitted the truth: 'the best idea I ever had, and the worst executed.' It was rushed to market in nine months, and it didn't taste like Pepsi.
7 min