Crystal Pepsi is a clear soft drink marketed by PepsiCo, introduced in 1992 and discontinued mid-1990s, with later limited-run re-releases.
We dig behind Crystal Pepsi's stated narrative to unravel the real strategy — the calls that actually shaped it, and why they played out the way they did.
Crisis & Reinvention
Company profile
Industry
Soft drinks
Founded
1992
Ownership
Brand owned by PepsiCo
Profiles are auto-generated and infrequently updated.