Company profile
- Industry
- Oil and gas
- Founded
- 1909
- Headquarters
- London, United Kingdom
- Ownership
- Publicly traded
Profiles are auto-generated and infrequently updated.
Decisions on record
2 verified Decision Cases on BP, and the casebook each one belongs to.
| Fork date | Decision type | What BP chose | Where it stood | The story | Casebook |
|---|---|---|---|---|---|
| 2010 | Crisis Response | Minimize and deflect | Hayward remained CEO until October 1, 2010, then handed off to Bob Dudley (2010-10) | Read the story → | Crisis Response Casebook → |
| 2025 | The Reversal | Retreat to oil and gas | Too early to call | Read the story → | The Reversal Casebook → |
Videos on BP
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The decisions BP faced, as kits you can run.
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The analyses
The Crisis Response · Crisis & Reinvention
BP Called the Spill 1,000 Barrels a Day. The Truth Was Around 62,000
An explosion killed 11 workers and a court later ruled BP grossly negligent. But the reputational collapse came from what BP said next: a flow rate it low-balled to ~1,000 barrels a day when the truth was around 62,000.
8 min
The Reversal · Decision Forks
BP Has Done This Before. 'Beyond Petroleum' Was a Logo, Not a Strategy.
In February 2025 BP scrapped its 50 GW renewables target and raised oil-and-gas spend by about 20% to ~$10 billion a year. It looks like a fresh reset. It's the third lap of the same loop — green slogan, market pressure, retreat to the barrel.
8 min
Tools to try
- Ansoff move finderFramework: Ansoff Matrix
- Business model canvas builderFramework: Business Model Canvas
- Change readiness checkFramework: Kotter's 8-Step Change Model
- Five Forces scorerFramework: Porter's Five Forces
- SMART goal builderFramework: SMART Goals
- SWOT builderFramework: SWOT Analysis
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