Stratrix

Company profile

Industry
Book retail
Founded
1971
Headquarters
Ann Arbor, United States
Ownership
Liquidated in 2011

Profiles are auto-generated and infrequently updated.

The analyses

The Fall · Decision Forks
Borders Didn't Lose to Amazon in 2001. It Rented Its Future to Amazon and Forgot to Buy It Back.
The legend says Borders handed its online business to its killer in 2001. The deal was actually smart triage. The fatal move was staying in it for seven years - until 2008 - forfeiting every customer relationship while it kept building stores.
8 min