Company profile
- Industry
- Book retail
- Founded
- 1971
- Headquarters
- Ann Arbor, United States
- Ownership
- Liquidated in 2011
Profiles are auto-generated and infrequently updated.
Decisions on record
One verified Decision Record on Borders, and the casebook each one belongs to.
| Fork date | Decision type | What Borders chose | Where it stood | The story | Casebook |
|---|---|---|---|---|---|
| 2001 | The Fall | Outsource site to Amazon | announced it would liquidate - 399 stores, about 10,700 jobs, gone (2011) | Read the story → | The Fall Casebook → |
Videos on Borders
Run one of these yourself
The decisions Borders faced, as kits you can run.
Each pack takes one of these decisions and gives you the framework, a deck for the room, a model that resolves to one number, and the sourced cases behind it. $499, one-time.