Amazon-Whole Foods — the strategy behind it | Stratrix

Company profile

Industry: Grocery retail / supermarket chain
Founded: 1980
Headquarters: Austin, United States
Ownership: Subsidiary of Amazon (acquired 2017)

Profiles are auto-generated and infrequently updated.

The analyses

The Adjacency Expansion · Growth & Portfolio

Amazon's $13.7B Whole Foods Deal Bought Refrigerated Real Estate Next Door to Prime Households

Amazon paid ~$13.7 billion for Whole Foods in 2017, and everyone called it a bet on groceries. It wasn't. The real prize was an urban footprint of refrigerated real estate near Prime households - and the only reason it was for sale was an activist who scared the founder into selling.