Stratrix

Company profile

Industry
Consumer electronics / digital media (e-reading)
Founded
2007
Headquarters
Seattle, United States
Ownership
Brand and product line of Amazon.com, Inc.

Profiles are auto-generated and infrequently updated.

The analyses

The Loss Leader · Business Model
The First Kindle Sold at a Premium $399 — the Razor Amazon Gives Away Is on Your Phone
The 'sell the razor, lose money, own the bookstore' legend has the facts backwards. The first Kindle launched at a premium $399, and Bezos called it break-even, not a loss. The actual genius is a razor Amazon gives away on every phone you already own.
7 min